IBM: Thanksgiving Day Ecommerce Sales Up 19.7%

Nov 29, 2013 11:04 AM  By

Thanksgiving Day ecommerce sales were up 19.7% over the same period in 2012, according to the online sales trends compiled for the IBM Digital Analytics Benchmark.

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The below chart looks at how not only ecommerce as a whole grew, but how shoppers using mobile devices helped spark ecommerce as a whole. Though couch commerce has been one of the buzz-phrases of 2013, more consumers made ecommerce purchase via smartphones than tablets on Thanksgiving Day.


Here’s some more facts and figures from the IBM Digital Analytics Benchmark:

Top Five Cities for Online Shopping: New York City, Atlanta, Chicago, Los Angeles and Washington, D.C.

Facebook vs. Pinterest: Shoppers referred from Facebook averaged $105.97 per order, versus Pinterest referrals, which drove $103.05 per order. Facebook referrals converted sales at 2.8 times the rate of Pinterest referrals, perhaps indicating stronger confidence in network recommendations.

Department Stores: Thanksgiving Day total online sales grew by 60% over 2012, with mobile sales growing by 44% year over year.

The IBM Digital Analytics Benchmark analyzes terabytes of raw data from approximately 800 retail sites nationwide.