Cinncinati-based grocery giant Kroger seems be ecommerce window shopping lately as reports are circulating that its newest acquisition target is Overstock.com. It was also recently reported that Kroger was keen to purchase online bulk order retailer, Boxed.com, a hot property with a variety of suitors.
The New York Post reported that Overstock.com CEO Patrick Byrne spoke in December about plans to sell or reorganize the company in order to focus on blockchain technology.
MCM Musings: If it purchases Overstock.com and Boxed.com, Kroger would significantly elevate its ecommerce game. Pulling Boxed.com in house would solidify its leadership position in the e-grocery space, as it battles Walmart, Amazon and Target, and give it much stronger fulfillment and supply chain capabilities. And the kind of bulk online ordering enabled by Boxed is becoming more popular with millennials. With Overstock.com, Kroger would diversify into furniture and home décor. In any event, the company is clearly intent on expanding its horizons and building on a decades-long legacy of innovation.
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