Lamps Plus Inc., a specialty lighting retailer in the United States, announced its expansion into the Canada market with the launch of LampsPlus.ca, an ecommerce website for desktop, tablet and mobile specifically designed to provide a localized experience in the country.
Canadian customers have been purchasing from LampsPlus.com since the site’s original launch in 1998. However, with LampsPlus.ca, Lamps Plus has made its lighting and home furnishings available on an ecommerce site specifically for the Canadian market with prices displayed in Canada dollars.
Most orders ship with free standard shipping to Canada from the company’s California distribution center.
Featuring a large online catalog, LampsPlus.ca offers product lines available only from the company. Customers can choose online from over 100 colors with the Color Plus™ lighting collection or among thousands of custom pattern and color options for art shade lighting.
“Canada has always been an important market for Lamps Plus. However, our focus was growing the U.S. ecommerce site before we launched a Canadian site. With this new website, we are taking a major step forward in bringing our product line to the country,” said Dennis Swanson, CEO of Lamps Plus. “Our ecommerce business continues to grow each year and we should see an exponential increase this year with the enthusiasm that the Canadian marketplace has shown for our lighting and home furnishing designs.”
LampsPlus.ca showcases a featured product selection that is expected to evolve through input from Canadian customers and interior designers. Like the U.S. site, the Canadian site is optimized in English only.
“With the new Canadian site, Lamps Plus will be able to efficiently reach the major population areas such as Toronto, Montreal, Vancouver, Calgary, Edmonton and Ottawa, as well as the entire breadth of the country,” said Swanson. “The home goods and home improvement markets are rapidly growing in Canada, and we think our designs will appeal to shoppers, and will help ensure the comfort of Canadians’ homes year-round. As the site matures, we will also tailor our product line based on input from customers.”