Lancome Paris Launches a Virtual Reality Mobile Experience

Perfect Corp. has teamed up with beauty brand Lancôme Paris to launch a virtual beauty experience directly from the  mobile phone. The collaboration features an integration of popular Lancôme products and curated looks that users can experience through true-to-life AR trials in YouCam Makeup.

To educate users how to recreate these looks in real life, Lancôme experts will host a live streaming show exclusively in YouCam Makeup, creating an experience from beauty discovery and try out to product demos and purchasing.

The YouCam Makeup integration includes lipsticks, mascaras, liners, and shadows, as well as complete beauty looks inspired by the brand’s French chic vision. To deliver an immersive beauty experience, YouCam Makeup and Lancôme also offer in-app product purchases for these “Je Ne Sais Quoi” looks, helping users to bring the unique styles to life.

“We are thrilled to integrate Lancôme’s top beauty products into YouCam Makeup for users to try on virtually,” says Alice Chang, CEO of Perfect Corp. “Lancôme’s unique curated styles, live streaming show and seamless ecommerce integration create a completely immersive user journey that makes luxury beauty discovery more fun, accessible, and convenient than ever before.”

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