Making the User Experience Great

It’s the season for a website redesign. Retailers are finding different ways to make their websites more usable for shoppers by doing a complete redesign or simply making minor adjustments.

In this executive summary on usability and design, you will learn how merchants are making their websites usable across multiple devices, incorporating user testing, revamping their site search, perfecting their shopping carts, and more.

The following ecommerce executives are quoted in this report:

  • Amitai Sasson, vice president of marketing and development for overstockart.com
  • Victor Castro, director of ecommerce for Zachy’s Wine and Liquor
  • Phil Minix, executive vice president of Rod’s Western Palace
  • Colin Hynes, partner at UX Strategy and Research
  • Cal Bouchard, director of ecommerce for The North Face
  • Scott Cohn, vice president of ecommerce for Chinese Laundry
  • John Bergquist, connector at Saddleback Leather
  • David Meidam, information system manager at Saddleback Leather

 

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.