Making the User Experience Great

It’s the season for a website redesign. Retailers are finding different ways to make their websites more usable for shoppers by doing a complete redesign or simply making minor adjustments.

In this executive summary on usability and design, you will learn how merchants are making their websites usable across multiple devices, incorporating user testing, revamping their site search, perfecting their shopping carts, and more.

The following ecommerce executives are quoted in this report:

  • Amitai Sasson, vice president of marketing and development for
  • Victor Castro, director of ecommerce for Zachy’s Wine and Liquor
  • Phil Minix, executive vice president of Rod’s Western Palace
  • Colin Hynes, partner at UX Strategy and Research
  • Cal Bouchard, director of ecommerce for The North Face
  • Scott Cohn, vice president of ecommerce for Chinese Laundry
  • John Bergquist, connector at Saddleback Leather
  • David Meidam, information system manager at Saddleback Leather


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