It was a long time coming, but The Year of Mobile Commerce finally came in 2014, and it doesn’t appear that it’s rise to ecommerce stardom will fade away any time soon.
Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015.
Siwicki sat down with Multichannel Merchant Managing Editor Tim Parry at the 2015 Shop.org Digital Summit to talk about mobile commerce trends and stats. In addition, Siwicki also answered Parry’s questions about mobile commerce tips, geo-targeted marketing, apps, beacons, and more.