MyBuys E-Commerce Health Index up for 13th Straight Month

Apr 11, 2011 8:15 PM  By

REDWOOD CITY, CA–(Marketwire – April 11, 2011) – MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today released the March 2011 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. Total revenue for U.S. e-commerce increased 2.3% versus the same period last year and the important metric of revenue from full-priced item sales continues to grow, increasing at a robust 18.3% rate during the month of March while orders with promoted items present fell 24% during the period.

“Retailers are in a much stronger position this year than the past two years as they have continued to move merchandise at much better margins while still being able to grow the overall top-line. From the high-level view, revenue being up only 2.3% masks the rebound that retailers are experiencing,” said Robert Cell, CEO MyBuys. “Merchandising is key to this as consumers are buying full-price product if it is right for them and communicated effectively. Personalizing each digital touch-point is key in facilitating awareness of the right merchandise for each consumer. We are proud of MyBuys proven assistance in increasing our clients’ revenue by powering their cross-channel personalization.”

The March 2011 Index also demonstrates the power of personalization as retailers saw a 19% increase in average order values for personalized transactions compared to sales without personalization.

Key Stats: March 2011 vs. March 2010
MyBuys E-Commerce Wellness Index ↑ 15.3%
Total revenue year-over-year ↑ 2.3%
Total revenues from products sold at list price ↑ 18.3%
Total revenues from products sold with a discount ↓ 25.4%
Depth of discounts ↓ 1%
Average Order Value for personalized transactions ↑ 19%

About the MyBuys Ecommerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.