Oct 01, 2006 9:30 PM  By

Healthy Kids’ Catalog

During a promotional tour earlier this year for her children’s book, It’s Not Your Fault That You’re Overweight, Merilee Kern realized that “no outlets are perfectly suited to sell this book.” As a result, she decided to use her public relations agency, her experience in Web marketing, and her years as a child-health advocate to start a Web catalog.

Launched in April, Healthy Kids’ Catalog sells merchandise designed to get children of all ages fit and active. Products include books, sports equipment, exercise videos, and health-promoting toys. The average order size is $51. Prices range from $9.95 for books to $1,800 for exercise equipment.

“Our mission is to be the most comprehensive one-stop source for products of this nature,” Kern says. “Right now, childhood obesity is probably at the highest point of visibility it’s ever been. Whether it’s prevention or intervention, it’s important to do something to make sure children have the tools that are needed.”

URL: Product category: children’s products Launched: April 2006 Target customer: parents with children up to 18 years old Competitors:, Gymsource Phone: 877-947-3513

Solar Night Industries

To fill a need in the building, construction, and architectural industries, Solar Night Industries launched an online store in January, which it followed with The Solar Night Builder’s Supply print catalog in September.

St. Louis-based Solar Night manufactures and distributes products to enable solar-powered living. Items include the Solar Mosquito Guard for $12.95, a tubular skylight kit for $274.52, and a complete clean-energy solution for $500,000. “Our goal with developing the Solar Night Builder’s Supply Catalog,” says president/CEO Jason Loyet, “was to accelerate the adoption of clean-energy packages and allow for builders to have one source for buying and sourcing best-in-class products for their projects.”

Loyet says the company’s customer base includes homeowners as well as architects and construction companies. “Consumers are demanding alternate means of producing electricity and backup systems that can be available when blackouts and brownouts occur,” he says.
Jim Tierney

URL: Product category: building supplies Launched: January 2006 Target customer: commercial and industrial construction companies, consumers Competitors: Real Goods Phone: 877-826-1991