E-Commerce News
Fifth Gear's 2011 Holiday Hangover Report
Retailers and consumers alike may still be recovering after a crazed holiday shopping season. And it’s not over yet – with January comes more post-holiday headaches for buyers with gifts to return and merchants with inventory to count. As the pain subsides, take an aspirin and look back at the stats that make this holiday season another for the record books. ...
Who Did The SOPA Blackout Affect?
January 18 was Blackout Day for several websites that took the the Internet - or removed themselves from the Internet - to protest proposed Stop Online Piracy Act legislation. The infographic from Covario looks at who the blackout affected....
Lessons You Can Learn From Zappos' Data Breach
This is a warning for other merchants that choose to focus only on customer payment card information (PCI) data by encrypting or tokenizing their credit cards. Do not ignore the hackers' next easy target: personally identifiable information (PII) data. Here's what you can learn from Zappos' recent data breach....
SOPA: What’s Bad for the Internet is Bad for Marketers
In reality, the Stop Online Piracy Act promises to impede pirates very little while potentially penalizing legitimate ecommerce businesses. When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant....
Lundgren: Macy's "Just Getting Going" With Ecommerce
Online sales for macys.com and bloomingdales.com, combined, were up 35.8% in December, 40.3% for the 2011 holiday season, and 39.7% in 2011 year-to-date. But Macy's president and CEO Terry Lundgren is not ready for his company's ecommerce team to rest on its laurels....
Gallery: A Look at Ecommerce Product Videos
Looking to add product videos to your ecommerce site? We've put together a sampling of product videos from a variety of sources. ...
Best Practices for Creating Product Videos
The viewing of videos on ecommerce product pages is growing at an extremely rapid pace, according to reports that surfaced this past holiday season. But despite the rise in popularity and conversions, merchants are still struggling to determine how to best use video on their product pages. ...
Marketing Automation Helps Nxtbook Identify Prospects
Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital....
6 Tips for Mastering Google Shopping
Google Shopping has enabled small and medium sized merchants to compete with large retailers on a scale previously unseen. Google Shopping allows retailers to reach a large audience of consumers with little to no effort. To take full advantage of Google Shopping, use the following six tips. ...
Are You Running Enough Tests on Your Website?
The number-one goal for ecommerce merchants is to consistently deliver engaging website experiences. This infographic by Monetate shows why it's important to constantly test simultaneous campaigns to discover what may produce a winning formula....
Free Shipping Day was Big for Ecommerce, Small for Email
The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn't a big deal for email marketers. ...
4 Factors to Consider for International Ecommerce
Retailers must ask: how do we find creative ways to drive new revenue growth, while leveraging the infrastructure we already have in place? One obvious place to start might be with your own Website. ...
Holiday Ecommerce Spending Tops $35 Billion
Consumers spent $35.3 billion at consumer ecommerce sites between Nov. 1 and Dec. 26, marking a 15% increase versus the corresponding days last year, online measurement firm ComScore reported today....
3 Last-Minute Tips to Boost Holiday Sales
Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to help shoppers across the finish line. ...
Improved Ecommerce Capabilities Boost Results for Green Top Sporting Goods
Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories. As recently as 2008, Green Top's website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers' sites. ...
Boot Barn Acquired by Private Equity Firm
Marwit Capitol has sold work wear and Western wear retailer Boot Barn to another private equity firm, Freeman Spogli & Co., for an undisclosed sum. Both parties announced the deal on Dec. 13....
Tips for Avoiding ISP Filters and Getting Your Email Read
Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to. ...
Poll: Free Shipping Day 2011
Free Shipping Day is Friday, Dec. 16. As a shipper, are you participating?...
How GaelSong's Sales Rose 14.2% in November
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010....
A Christmas Story: Dynomighty Design Helps a Homeless Vet
Last December, Christopher found a Dynomighty Design Mighty Wallet on the street. Instead of keeping the wallet and the $172, he decided to turn the wallet in at a local police station. This Christmas, Christopher has a licensing deal with Dynomighty....
6 Ways to Enhance Website Performance During the Holiday Season
To meet the demands of online holiday consumers, retailers are preparing their sites through the following means to ensure they are prepared throughout the holiday season for the increased traffic they’ll see. The following precautionary measures should enhance website performance....
Online Marketing New Year’s Resolutions for 2012
In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape. With the peak holiday season wrapping up, let’s look at a few New Year’s resolutions to bring success throughout 2012....
It helps promote mobile commerce It's unfair to the bricks-and-mortar sellers
What do you think about Amazon giving shoppers a discount for using its Price Check app in other retailers' stores on Dec. 10?...
Holiday Ecommerce Spending Nears $20 Billion: ComScore
Online measurement firm ComScore says holiday season retail e-commerce spending for the first 34 days of the holiday shopping season was approaching $20 billion for the week ending Dec. 4. That marks a 15% increase vs. the corresponding days last year, according to ComScore....
