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MCM OUTLOOK 2015: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

MCM Outlook: 2015 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

5 Innovative Mobile Wallet Uses for the Holidays  Nov 03, 2015 4:38 PM By Judy Chan

The next wave of mobile innovation to grow and sustain direct customer relationships is finally here; and unlike apps, the mobile wallet opportunity is one any business can seize.

3 Holiday Retail Trends and 1 Keyword: Marketplaces  Nov 01, 2015 5:35 PM By Josh Neblett

In 2015, we have seen new marketplaces, increased loyalty, and additional membership opportunities. As we head into the holiday season, here are three retail trends to be thankful for and how to make them work for you.

Who’s in Charge of Ecommerce Technology?  Nov 01, 2015 8:13 AM By Ryan Donovan

Brick-and-mortar retail companies are evolving into ecommerce technology companies by introducing new tools to interact with consumers or developing platforms to streamline internal operations.

Holiday Selling Tips: Creating the One-On-One Experience  Oct 31, 2015 8:23 AM By Ken Burke

Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. But merchants can succeed at one-to-one selling during the holiday season by putting systems in place now to deliver personalized messages at opportune junctures on the path to purchase.

The EMV Shift Has Arrived: What Now?  Oct 31, 2015 7:37 AM By Monica Eaton-Cardone

The merchants who will be most affected by the country-wide switch to EMV cards will be card-not-present merchants. Here’s why.

Week In Review: REI Says No to Black Friday  Oct 30, 2015 2:23 PM By MCM Staff

Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.

Amazon Once Again Posts Profit in Q3  Oct 27, 2015 10:51 AM By MCM Staff

Amazon reported a third-quarter profit of $79 million on sales that rose 23% to $25.4 billion, making it three of the last four quarters in the black.

Deloitte Survey Reveals Major Disruptions This Holiday Season  Oct 27, 2015 10:18 AM By MCM Staff

Deloitte released its 30th annual holiday survey of consumer spending intentions and trends. The survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement. See what this means for online retailers.

5 Tips for Online Selling Success This Holiday Season  Oct 26, 2015 5:53 PM By Gilad Komorov

To take full advantage of expected growth this holiday season, here are 5 tips for online selling success merchants can use to realize its full potential.

Why Online Retailers are Unprepared for Fraud this Holiday Season  Oct 26, 2015 2:33 PM By MCM Staff

A recent survey of top Internet retailers found that over one-third are unprepared for the 2015 holiday shopping season, while another study revealed that ecommerce and mobile fraud are on the rise.






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