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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Amazon to Open 15 Sortation Centers in 2014  Aug 05, 2014 11:28 AM By Mike O'Brien

Amazon’s plans for new sortation centers are part of its larger goals of getting close to the customer, Sunday delivery and competing with major carriers.

Can Your Business Pass the Back-to-School Test?  Aug 05, 2014 11:14 AM By Amine Khechfe

Some tips for online merchants in order to be prepared for success in the back-to-school shopping season.

Fear the Phone: Amazon Fire Phone Will Drive Amazon’s Mcommerce  Aug 03, 2014 3:49 PM By Tim Parry

Could Amazon’s Firefly be an experiment? In other words, is Amazon using the Fire Phone to learn more about how to turn the entire world into an Amazon store? UserTesting set out to answer that question. Here’s what they discovered, and what it means for merchants.

In France and Germany, Ecommerce a Matter of Trust  Jul 31, 2014 12:00 PM By Mike O'Brien

Merchants who want to conduct cross-border ecommerce into France and Germany have to grapple with a common issue – trust in the online channel.

Only 1 in 5 Retailers Are Ready for the Amazon Fire Phone  Jul 27, 2014 2:43 PM By Ari Weil

What do Gymboree, PetSmart and Spanx.com all have in common? They are three of only a handful of top e-retailers fully optimized to display mobile sites on the new Amazon Fire phone. Here’s what you need to do to conform with Amazon’s new phone.

How Blinds.com Engages Customers Successfully with Video  Jul 27, 2014 2:18 PM By MCM Staff

Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.

Growing Global Attendees Challenged to Pursue Major Opportunity  Jul 23, 2014 11:02 AM By Mike O'Brien

Attendees at Multichannel Merchant’s Growing Global conference last week heard again and again that the global ecommerce window is wide open.

How an Ecommerce Presence Helped Tacoma Screw Grow  Jul 23, 2014 10:27 AM By Tim Parry

An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.

More than 70% of Mobile Visitors Have No Intention to Buy  Jul 22, 2014 4:21 PM By Tim Parry

Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits. So what did they find out?

7 Ways to Increase Your Ecommerce Conversion Rate  Jul 22, 2014 4:09 PM By Tim Parry

Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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