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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJan 30, 2013 9:28 AM By MCM staff
In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.
EcommerceJan 29, 2013 7:10 PM By Tim Parry
Amazon.com’s net sales increased 27% to $61.09 billion for the year ending Dec. 31, compared with $48.08 billion in 2011. Excluding the $854 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the year, net sales grew 29% compared with 2011.
EcommerceJan 28, 2013 3:08 PM By Mark Simpson
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
EcommerceJan 28, 2013 10:48 AM By MCM staff
EcommerceJan 27, 2013 8:55 AM By MCM staff
EcommerceJan 22, 2013 11:57 AM By MCM staff
EcommerceJan 22, 2013 11:37 AM By MCM staff
Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.
EcommerceJan 19, 2013 3:10 PM By MCM staff
EcommerceJan 17, 2013 9:19 AM By MCM staff
Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.
EcommerceJan 16, 2013 12:22 PM By MCM staff
Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.
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