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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

How Site Search Can Save Money, Improve SEO  Mar 11, 2013 2:34 PM By Terry Costa

If upgrades to your site search and navigation systems can help solve your current ecommerce challenges, then you may be able to postpone a costly and disruptive replatforming purchase indefinitely.

Abandoned Carts: Who Does it and How Can it Be Stopped  Mar 08, 2013 1:18 PM By MCM staff

Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.

Legally Gathering Emails at the POS  Mar 06, 2013 7:40 PM By MCM staff

In this video taken at eTail West 2013, Scott Cohn of Chinese Laundry, formerly of Bakers Shoes, talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.

How to Optimize Customer Service Across Touchpoints  Mar 04, 2013 4:18 PM By Ken Burke

Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty

Sears Holdings’ Online Sales Up 17% in FY 2012  Feb 28, 2013 3:01 PM By MCM staff

Sears Holdings’ integrated online business grew over 25% in the fourth quarter of 2012 and 17% for the full year.

38.1% Direct Sales Gain Fuels Yankee Candle’s Year  Feb 28, 2013 2:33 PM By MCM staff

Comparable sales in Yankee Candle’s Consumer Direct business increased by 47.7% over the prior year fourth quarter. For the year, direct sales were up 38.1%

J.C. Penney’s Web Sales Dropped 33% in 2012  Feb 28, 2013 9:00 AM By Tim Parry

The $1.02 billion in ecommerce sales for the year were the lowest for JCP since 2005, when it became the first retailer to break the $1 billion mark in online sales. Will the March 15 launch of Canadian fashion line Joe Fresh, and a revamped home store in May, help JCP differentiate itself online?

Niraj Shah on Wayfair.com, Flash Sales and Tablet Shoppers  Feb 27, 2013 11:36 PM By MCM staff

Wayfair.com CEO and co-founder Niraj Shah talks with Multichannel Merchant senior content manager Tim Parry at eTail West 2013. Shah discussed the success of its Joss & Main flash sales site, how flash sales will resonate with its Wayfair.com customers, and the comparisons of Wayfair to Amazon.com

Tablet Users are Looking for the Physical World Experience  Feb 27, 2013 12:10 AM By Erin Lynch

Tablet users are now becoming one of the biggest forces to capture within the ecommerce world, but unfortunately only 7% of retailers are prepared to serve them. In this article you will learn a few tips from some of the speakers who focused on tablet use during the 2013 eTail West conference.

Growing Your Business with Order Management in the Cloud  Feb 26, 2013 8:36 AM By Fred Lizza

Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.






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