Subscribe


 

MCM OUTLOOK 2015: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

MCM Outlook: 2015 Report: Ecommerce
Exclusive research downloads from the editors of Multichannel Merchant..

ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

Subscribe to MCM Tuesday/Thursday

Ecommerce ARCHIVE

Great Customer Service Expected to Drive Customer Loyalty this Holiday  Oct 30, 2013 12:14 PM By Erin Lynch

Want to know how to capture the loyalty of a holiday shopper? It turns out it’s all about high-quality customer service, free shipping, and offering deals and discounts, according to a recent study by PriceGrabber. Read more to get a clear and focused snapshot on where the consumer will shop, how much they will spend, and what makes them continually come back this holiday season.

ValuePetSupplies.com Awarded Google Trusted Store Badge  Oct 29, 2013 6:33 PM By MCM Staff

ValuePetSupplies.com has been awarded the Google Trusted Store badge, which is issued by Google to help shoppers identify online merchants that offer a great shopping experience.

Why Real-time Data Trumps Big Data for Triggered Emails  Oct 28, 2013 3:28 PM By Alex Clifford

Does data have to be big? Or is there a different way of using ecommmerce data to get better marketing results? Here’s why real-time data can be used to email segments your audience based on their previous behavior.

Over 30% of Consumers Worried About Privacy with Loyalty Programs  Oct 28, 2013 2:48 PM By Erin Lynch

Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.

Cyber Monday Attacks Cost Merchants up to $3.4 Million per Hour  Oct 28, 2013 11:35 AM By MCM Staff

While 64% of merchants see significant increases in cyber attack activity, only 23% of attacks can be detected quickly and remediated, and nearly 70% of merchants do not take additional precautions in anticipation of increased attacks.

5 Hottest Trends for Effective Ecommerce Emails  Oct 26, 2013 12:30 PM By MCM Staff

According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]

Saks Launches Off 5th Ecommerce Site  Oct 23, 2013 9:54 AM By Daniela Forte

Saks Fifth Avenue launched an ecommerce site for its off-price franchise, Saks Fifth Avenue Off 5th, which went live in September. Here is what the company has planned for their ecommerce site.

Saks Fifth Avenue Added to Stylewhile’s Virtual Fitting Room App  Oct 22, 2013 8:57 AM By MCM Staff

Stylewhile has partnered with Saks Fifth Avenue on the launch of a virtual fitting room iPad App that will allow users to fit clothing to their specific body type before purchase.

How Mars, Venus and Maps Affect Mobile Shopping  Oct 21, 2013 11:32 AM By Charles Nicholls

To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.

Recurring Subscription Model Appeals to Customers and Merchants  Oct 21, 2013 11:20 AM By Brendan O’Brien

Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads. Here’s why the recurring subscription model may be the next big thing in omnichannel.






© 2016 Access Intelligence, LLC – All Rights Reserved.