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Ecommerce ARCHIVE

4 Ways to Screw Up Abandoned Cart Messages  Apr 21, 2012 12:02 AM By Jim Davidson

Shopping cart abandonment rates are high, but so are conversion rates from post-abandonment emails, so you are missing a sizable opportunity by not sending them. Here are four things you will want to avoid when launching your post-abandonment email program.

Report: Merchants Need to Address Live Chat  Apr 17, 2012 1:41 AM By Jim Tierney

Merchants need to “move off the needle” to support live chat because it has reached a “tipping point” of adoption, according to Bold Chat’s 2012 Live Chat Effectiveness Research Report.

How to Optimize Your Email Targeting Efforts  Apr 14, 2012 6:45 AM By Kara Trivunovic

As you look to start, modify or optimize your targeting efforts, here are four questions you can ask yourself (or your team) to get moving in the right direction.

How to Earn Trust in Facebook Commerce  Apr 10, 2012 2:53 AM By Ken Burke

Earning shoppers

7 Ways to Combat Shopping Cart Abandonment  Apr 03, 2012 6:01 AM By Fred Lizza

To some merchants, shopping cart abandonment may be perceived as simply one of the risks when operating an online business. However, as competition continues to grow and customers become savvier, businesses should take proactive measures to attract and retain customers, and provide a unique online experience to decrease shopping cart abandonment rates. In order to do so, here are a few tips and strategies any merchant can use.

SupplyGeeks.com Plans to Compete Against Office Supply Giants  Mar 30, 2012 10:22 PM By Erin Lynch

While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but

B-to-b Ecommerce Challenges: Creating Support in the Organization  Mar 20, 2012 4:47 PM By Bill Onion

Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. Here’s why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead

Product Videos Can Increase Visibility and Customer Engagement  Mar 20, 2012 4:31 PM By Dr. Melody King

When product videos are available on an ecommerce site, one-third of your visitors will watch them

Merchants Turn to Responsive Design  Mar 20, 2012 7:37 AM By Tim Parry

If you rebuild your site using responsive design techniques, all you need is a single template and a separate cascading stylesheet per device type.

Direct Sales Drop 5.4% at Frederick’s of Hollywood  Mar 15, 2012 1:46 AM By Tim Parry

Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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