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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Making Google PLAs Work for You  Nov 15, 2012 10:41 PM By MCM staff

Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.

3 Triggers to Boost Your Email Marketing  Nov 13, 2012 6:36 PM By Ken Burke

One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.

Amazon.com Launches Amazon Wine  Nov 10, 2012 2:27 AM By Jim Tierney

Online giant Amazon.com launched Amazon Wine on Thursday

4 Steps for Going Mobile for the Holidays  Nov 08, 2012 11:23 PM By Manish Chowdhary

It

LivePerson Looks at Holiday Ecommerce Trends  Nov 08, 2012 11:03 PM By MCM staff

This holiday season, it will be more important than ever for businesses to be

Birthday in a Box Offices Flooded by Sandy  Nov 07, 2012 9:23 PM By Erin Lynch

Kid

Neiman Marcus Goes Global with FiftyOne  Nov 07, 2012 6:36 PM By Jim Tierney

Luxury retailer Neiman Marcus has extended its ecommerce reach to more than 100 countries, thanks to a partnership with FiftyOne Global Ecommerce. John Koryl, president of Neiman Marcus Direct, said the partnership with FiftyOne allows Neiman Marcus to

Flaghouse’s New Jersey Office Offline after Sandy  Nov 03, 2012 12:10 AM By Erin Lynch

Hurricane Sandy has halted all online transactions at Flaghouse, a supplier of physical education, recreation, and therapy goods to professionals, since power has been knocked out at its Hasbrouck Heights, N.J. office.

5 Tips to Boost Customer Satisfaction Around the Holidays  Oct 31, 2012 9:32 PM By Larry Freed

The holiday season is nearly upon us, and consumers aren

A Focused Approach to Acquiring Email Subscribers  Oct 31, 2012 6:38 PM By Ken Burke

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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