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Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
By providing a preference center where consumers can manage their e-mail communications with you, you
Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.
A Multichannel Merchant Staffer Recently Ordered Some Plants from Spring Hill Nursery. When the order arrived, her husband unpacked the plants and found
No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you
Many of the MCM 100 are Multititle Mailers. Here’s a Guide to Who Owns What: 1-800-FLOWERS.COM includes 1-800-Flowers.com, Ambrosia, Cheryl & Co., Fannie
The Big Did Get Bigger in 2008, but solid growth or any growth was hardly a sure thing. Many companies on the Multichannel Merchant 100 list this year
What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously
The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated