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MULTICHANNEL MERCHANT » ECOMMERCE
We caught up with REVOLVEclothing.com CMO Kobie Fuller at the Shop.org Summit on Sept. 11. Fuller talked with us about product recomendations, and how a test with Monetate has helped drive an additional 5% conversion rate.
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.
#shoporg12 Day 1 Here’s a collection of tweets by attendees of the Shop.org Summit in Denver on Sept. 11, 2012. Storified by Tim Parry
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
How do you choose which SKUs are the best fit for video so that you can quickly deliver ROI and show the business case for video? To get the biggest bang for your buck, consider these seven tips as you are launching a video program.
Are you attending Shop.org this week? Then you want to download the Shop.org12 mobile conference app. It puts event navigation, learning and social networking at your fingertips. In the following video, National Retail Federation’s Ellen Davis shows you all the benefits and features of the app.
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
Online retailers should consider adding recommendations as well as optimized search options to their sites. According to new research by Baynote, these tactics will result in added revenue.