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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Giving Data Direction To Minimize Shopping Cart Abandonment  Jan 07, 2013 8:57 PM By Mikael Lyngsø

Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance. Online sales, catalog and interactive TV orders, soared during the 2012 holiday season.  Deloitte Consulting predicted that these types of sales will rise 15% to 17%, mostly due to online shopping, which […]

Comscore: Holiday Ecommerce Sales Rise 14%  Jan 04, 2013 2:17 AM By MCM staff

$42.3 billion was spent online during the entire November-December holiday shopping season, marking a 14-percent increase from 2011, according to online measurement service comScore.

CoffeeTable Sees Major Rewards with Loyalty Program  Jan 04, 2013 1:21 AM By Erin Lynch

Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.

3 Predictions for Small Merchants in 2013  Jan 03, 2013 10:19 PM By Fred Lizza

During the last year, we

Safeguarding From Erroneous Shipping Charges  Jan 03, 2013 12:56 AM By Rob Martinez

Merchandise shippers are wise to take measures to safeguard against erroneous charges buried within parcel invoices. There are dozens of

3 Reasons Online Customers Never Return  Jan 02, 2013 9:36 PM By Mark Simpson

It doesn

3 Top Retargeting Strategies for 2013  Dec 31, 2012 11:09 PM By Michael Briggs

Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.

3 Big Ideas Retailers Won’t Achieve by 2013  Dec 28, 2012 10:56 PM By Dan Darnell

Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.

Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.

The 5 New Online Shopper Personalities for 2013  Dec 28, 2012 1:49 AM By MCM staff

 






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