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Pool sharks have plenty of places to buy billiards cues and accessories online. But PoolDawg.com discovered it could differentiate itself from the pack with effective use of social media
So you followed all of the rules and established your brand presence on all of the biggest social media networks
Retailers may not have the time or resources to search for and respond to every comment about their business online. But with an openness to accept customer feedback, they can transform critics into champions for the company.
Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three
Make no mistake, Web marketing is, well, a tangled web. Designing a site that serves business needs and customer needs, and converts and drives, revenue
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
Think customer reviews aren’t important to e-commerce sites? Think again. Even if your site is using all of the traditional e-commerce tools prominent
We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do