MULTICHANNEL MERCHANT » ECOMMERCE
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
Think customer reviews aren’t important to e-commerce sites? Think again. Even if your site is using all of the traditional e-commerce tools prominent
We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog
Half of all shopping carts are abandoned, and that
With a focus on building trust, earning loyalty, and differentiating yourself from the competition, you, too, can achieve growth with manageable projects
E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings
You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.
The rise of personalized search (a la Google), social networking platforms, and consumers
Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.
Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly