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MULTICHANNEL MERCHANT » ECOMMERCE
Paying attention to what items customers initially want to buy, then offering various purchase options tied directly to those products, goes a long way towards cultivating consumer satisfaction and return engagement. Following are five effective ways of getting the attention of even the most focused customers, in pursuit of increasing the overall value of your site
In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We
Despite political and fiscal uncertainties, the National Retail Federation predicts holiday sales this year will rise 4.1%, to $586.1 billion.
Strategies for social engagement appear to vary greatly from retailer to retailer
Shop.org is projecting online sales growth of 12% for retailers during the Holiday 2012 season. Here’s why Shop.org believes business will be booming online in November and December.
The days of cost-prohibitive product customization are over. Manufacturing and online tool advances have opened up options that drive sales, profits and customer loyalty.
Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.
Today, digital photography has revolutionized everything about how images are shot, stored and used. Here are some of the things that will make working with digital photography easier to understand.
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics
Adam Greenberg, CEO and founder of nutritional supplement seller LuRong Living, will get in the batter