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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJan 15, 2013 12:13 PM By MCM staff
ForeSee Results president and CEO Larry Freed (left) discusses lessons retailer learned about the digital consumer during the 2012 holiday season. Multichannel Merchant senior content manager Tim Parry conducts the interview.
EcommerceJan 14, 2013 10:10 AM By Dr. Melody King
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
EcommerceJan 14, 2013 9:50 AM By Daryl Logullo
If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.
EcommerceJan 11, 2013 10:23 AM By MCM staff
EcommerceJan 09, 2013 4:37 PM By Tim Parry
If a customer buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.
EcommerceJan 07, 2013 10:57 PM By Elisa Berger, Ph.D.
Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.
EcommerceJan 07, 2013 8:57 PM By Mikael Lyngsø
Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance. Online sales, catalog and interactive TV orders, soared during the 2012 holiday season. Deloitte Consulting predicted that these types of sales will rise 15% to 17%, mostly due to online shopping, which […]
EcommerceJan 04, 2013 2:17 AM By MCM staff
$42.3 billion was spent online during the entire November-December holiday shopping season, marking a 14-percent increase from 2011, according to online measurement service comScore.
EcommerceJan 04, 2013 1:21 AM By Erin Lynch
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
EcommerceJan 03, 2013 10:19 PM By Fred Lizza
During the last year, we