MULTICHANNEL MERCHANT » ECOMMERCE
What does your website need to succeed for the holiday season and beyond? Lauren Freedman, president of e-commerce consultancy E-tailing Group, shared six trends and takeaways during her Sept. 16 keynote at the NEMOA conference in Newport, RI.
Furniture seller RoomStore noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel Merchant senior writer Tim Parry talked about the redesign with Ned Crosby, RoomStore’s chief merchandising and marketing officer.
Comprehensive product information and excellent merchandising, coupled with strong branding and a super multichannel strategy, make Performance Bicycle a 2010 MCM Awards winner. Buying guides and how-to sections make this site much more than just an online order form for the company
The U.S. Postal Service on July 19 announced a splashy campaign showcasing the power of catalogs. Getting Started in Catalogs targets online retailers
Mobile is gaining momentum: If iPhone pre-orders, long lines of iPad early adopters, and the sheer volume of Android apps are any indications, we have
There is always so much going on during the holiday season that it can be hard to know where to focus your energy. But when it comes to Website marketing, these are five areas you should not neglect.
Apparel and accessories retailer Express targets a hip, urban audience, and the Express.com Website captures just the right edgy attitude.
In a deal that will expand its offering of personalized gifts, Provide Commerce has acquired Personal Creations from Creative Catalogs Corp.
What is real-time decisioning? It
Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook