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MULTICHANNEL MERCHANT » ECOMMERCE
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.
Improving returns represents the biggest opportunity for online retailers according to comScore
Even though Amazon.com announced the beta launch of AmazonSupply, a store for business and industry folks, it doesn’t mean the end for distributors and wholesalers. Here are 12 ways you can successfully compete against the online juggernaut.
Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.
While there are numerous ecommerce transactions in the news, one should not assume that every available company is being gobbled up quickly. To the contrary, most sellers of ecommerce companies are finding it difficult to find interested strategic buyers, but these
Based on the results of the MCM Outlook 2012-13 Survey
By getting an early start, you can take a methodical approach to making sure your ecommerce channel is as easy to navigate as possible for the influx of holiday shoppers, and that your site search delivers relevant, accurate results that drive conversions. Here are 10 steps to take now so that Holiday 2012 is a record-setter.
Post-abandonment emails should be part of your marketing strategy. These examples of real-world abandoned cart emails can help you see what strategies might work for you.
Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.