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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Amazon Ups Ante by Offering Free Same-Day Delivery  May 29, 2015 3:52 PM By Mike O'Brien

Not to be outdone by Walmart, Amazon announced it will make 1 million items available for free same-day shipping to Prime members in 14 metro markets.

Even Hillary Clinton Has an Ecommerce Site  May 29, 2015 1:47 PM By Daniela Forte

This week I found out that former U.S. Secretary of State Hillary Clinton has an ecommerce site, which debuted on her official website, HillaryClinton.com. And what can you buy on it?

Google Wallet Becomes Android Pay  May 29, 2015 1:33 PM By Tim Parry

Say good-bye to Google Wallet, and hello to Android Pay. Here’s a look at how Google plans to capture mobile wallet users both in the store and in the online world with its “Buy with Android Pay” button.

Skechers Increases Conversions with New Social Q&A Tool  May 28, 2015 11:18 AM By Daniela Forte

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website. See how Skechers improved the customer experience.

Making Ratings and Reviews Part of the Online Experience  May 28, 2015 11:10 AM By Daniela Forte

Customers love to know what other customers think of a product when it comes to making a purchase. See why ratings and reviews are an integral part of the online experience.

True Fit to Personalize Online Fit Recommendations on katespade.com  May 28, 2015 7:52 AM By MCM Staff

kate spade new york and True Fit announced a partnership to provide personalized fit and size recommendations for kate spade new york branded apparel and footwear on katespade.com.

Making the Shopping Cart User Friendly  May 27, 2015 2:57 PM By Daniela Forte

The shopping cart closes the deal, this is why it is important that the user experience is an easy one. See shy it is an integral part of the shopping experience for your customers.

Nasty Gal Learns to Play Nice with Big Data  May 26, 2015 5:12 PM By Daniela Forte

Nasty Gal saw explosive growth in a short period of time allowing it to attract millions of new customers due to its brand, loyal social following and online engagement. See what type of results Nasty Gal saw.

Leveraging Ratings, Reviews to Improve the Customer Experience  May 26, 2015 2:16 PM By Daniela Forte

Ratings and reviews not only provide credibility for your business but make the purchase decision an easier one for your customer. See how you can properly leverage your ratings and reviews.

Olapic Announces Strategic Partnership with Listrak  May 26, 2015 9:50 AM By MCM Staff

Olapic, the visual marketing and commerce platform announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform specifically tailored for retailers.






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