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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

How Blinds.com Engages Customers Successfully with Video  Jul 27, 2014 2:18 PM By MCM Staff

Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.

Growing Global Attendees Challenged to Pursue Major Opportunity  Jul 23, 2014 11:02 AM By Mike O'Brien

Attendees at Multichannel Merchant’s Growing Global conference last week heard again and again that the global ecommerce window is wide open.

How an Ecommerce Presence Helped Tacoma Screw Grow  Jul 23, 2014 10:27 AM By Tim Parry

An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.

More than 70% of Mobile Visitors Have No Intention to Buy  Jul 22, 2014 4:21 PM By Tim Parry

Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits. So what did they find out?

7 Ways to Increase Your Ecommerce Conversion Rate  Jul 22, 2014 4:09 PM By Tim Parry

Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]

Speed Commerce Goes 100% Ecommerce  Jul 22, 2014 1:48 PM By Mike O'Brien

In order to focus completely on its ecommerce Speed Commerce has completed the sale of its legacy distribution business segment to WYNIT Distribution, LLC.

Chinese Ecommerce Market Exploding But Logistics Tricky  Jul 22, 2014 12:16 PM By Mike O'Brien

While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.

Return to Sender: Making Package Returns Easy, Part II  Jul 22, 2014 11:59 AM By Amine Khechfe

Endicia CEO Amine Khechfé shares some more best practices for making returns of items purchased online easier for consumers.

Mobile App Marketing Grows Up  Jul 20, 2014 1:25 PM By Bob Moul

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?

How Clarins Grew its Sales 500% in China  Jul 17, 2014 11:40 AM By Tim Parry

From September 2012 to August 2013, Clarins’ localized ecommerce site for China saw a 500% increase in online growth. You should see what Clarins did to accelerate global ecommerce growth.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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