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Ecommerce ARCHIVE

3 Tips to Avoid Daily Deal Disasters  Aug 25, 2011 1:39 AM By Martin Tobias

We

A Look At Competitive Price Intelligence  Aug 23, 2011 5:02 PM By MCM staff

Retailers, competitors and customers need a clear picture of the competitive pricing landscape and comprise a triangle of pricing transparency. With comparisons on products and services now available round the clock, seasoned online shoppers have clear visibility to volumes of pricing data.

Video: When Should the Retargeting Efforts Start?  Jul 22, 2011 10:09 PM By MCM staff

When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.

Cracking the QR code  Jul 01, 2011 9:30 PM By MCM staff

We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional

SEO: To Build or Not to Build a Microsite?  Jul 01, 2011 9:30 PM By Stephan Spencer

There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more

Best Practices for Managing Email Sender Reputation  Jul 01, 2011 9:30 PM By MCM staff

When it comes to email-marketing best practices, resources and recommendations abound

The Wonders of WordPress as a CMS  Jul 01, 2011 9:30 PM By Stephan Spencer

There are several content management systems to use for a microsite, but the WordPress platform is easy to use and offers several advantages

How Mobile Connects The Multichannel Customer  Jul 01, 2011 9:30 PM By Tim Parry

While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop

New Canadian Anti-spam Legislation Coming  Jun 14, 2011 10:21 PM By MCM staff

Do you send email to Canada? Then you

Pay Attention to the Item Detail Page  Jun 14, 2011 6:47 PM By Ian MacDonald

Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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