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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJun 11, 2013 8:24 AM By Tim Parry
How would the Marketplace Fairness Act affect small- to medium-size ecommerce merchants? In this video taken June 4, 2013 at IRCE 2013, CommerceV3 founding partners say it will be a burden to those merchants.
EcommerceJun 11, 2013 8:11 AM By Guy Mucklow
For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.
EcommerceJun 10, 2013 3:15 PM By Daniela Forte
Tablet Penetration in the U.S. Grows by 47% Since 2012 Smartphones Now Owned by A Majority of Online Americans. Tablet ownership as of May 2013 is closing in on a majority of Americans who are online, 8 to 64, across the United States…
EcommerceJun 10, 2013 1:50 PM By Erin Lynch
When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven most popular social media fans and the best ways to engage with them.
EcommerceJun 10, 2013 12:31 PM By Tim Parry
In this exclusive video, Rakuten CMO and COO Bernard Luthi tells Multichannel Merchant senior content manager Tim Parry what this deal means to Rakuten, which is competing with Amazon and eBay in the U.S. market.
EcommerceJun 10, 2013 12:10 PM By Erin Lynch
No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.
EcommerceJun 06, 2013 3:59 PM By Erin Lynch
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
EcommerceJun 06, 2013 12:59 PM By Erin Lynch
In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.
EcommerceJun 06, 2013 11:56 AM By Daniela Forte
We are all groupies to specific products we purchase or fans of brands we love, so why not help others? Needle, a fan-based chat recruits fans of a particular brand or product who then help people make a purchase decision, according to their website. These experts are compensated simply because they love the product that much. […]
EcommerceJun 06, 2013 11:37 AM By Daniela Forte
The holiday shopping season will be approaching before we know it and if you are expecting an increase in traffic, Chris Kivlehan, vice president of account management for INetU, offered some hosting musts to prepare for the rush.
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