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MULTICHANNEL MERCHANT » ECOMMERCE
In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.
The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
These four tips and strategies mentioned hopefully have given you a better understanding of what Pinterest really has to offer, from a marketing strategist and avid Pinterester
In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We
We caught up with REVOLVEclothing.com CMO Kobie Fuller at the Shop.org Summit on Sept. 11. Fuller talked with us about product recomendations, and how a test with Monetate has helped drive an additional 5% conversion rate.
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
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