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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceMay 10, 2013 1:27 PM By Erin Lynch
Foot Locker announced that it has signed a definitive agreement to acquire Runners Point Group, a specialty athletic store and online retailer based in Germany, for approximately $94 million.
EcommerceMay 09, 2013 8:12 PM By Erin Lynch
brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”
EcommerceMay 09, 2013 3:56 PM By Erin Lynch
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
EcommerceMay 09, 2013 3:49 PM By Erin Lynch
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.
EcommerceMay 09, 2013 2:28 PM By Erin Lynch
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
EcommerceMay 08, 2013 8:29 PM By Erin Lynch
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.
EcommerceMay 08, 2013 6:49 PM By Erin Lynch
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
EcommerceMay 08, 2013 6:08 PM By Erin Lynch
When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.
EcommerceMay 08, 2013 3:23 PM By Erin Lynch
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.
EcommerceMay 08, 2013 2:37 PM By Erin Lynch
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
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