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MULTICHANNEL MERCHANT » ECOMMERCE
Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.
The key is to build in features that present more products in a visually appealing way, and allow visitors to see enticing product details without having to click through to a product page. Such enhancements to your search results pages can dramatically improve your chances of turning a browser into a buyer.
When it comes to product recommendations on-the-go, retailers need to understand that providing recommendations on smartphones or tablets are hard enough, but delivering a more personalized, engaging experience to consumers soaking up the summer sun is even harder.
As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.
Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.
Retailers are always looking for new ways to combat loss prevention. Here are three tips to help decrease your losses and increase profit.
By now, if you
1800Contacts.com, Wayfair.com and BabyAge.com tested the STELLAService impact the seal had on their key performance indicators and sales. Here are the highlights of the companies’ findings.
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.
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