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Ecommerce ARCHIVE

Americans Consumers are Fed Up with Bad Ads  Apr 12, 2013 3:48 PM By Tim Parry

InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]

SmartHub Ecommerce Study Releases Cyber Monday Results  Apr 11, 2013 11:00 PM By Tim Parry

SmartHub® eCommerce Study Releases Cyber Monday Results (via PR Newswire) ATLANTA, April 11, 2013 /PRNewswire/ – Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions to support global brands, today announced summary results of its latest SmartHub® eCommerce benchmark analysis,…

Contextualized Video Optimizes Customer Experience  Apr 10, 2013 2:29 PM By Kelly Ford

In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.

4 Methods to Drive Revenue Using Purchase History  Apr 09, 2013 9:23 PM By Daniela Forte

Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by From there, how do you determine content and messaging?

Johnson’s Step Down at JCP Not a Surprise  Apr 09, 2013 8:40 PM By Erin Lynch

When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.

Amazon’s Cure to Short-Term Thinking in Business  Apr 08, 2013 4:41 PM By Tim Parry

Jim Tompkins, CEO of Tompkins International, explores the main symptoms associated with the current plague of short-term thinking, how companies can begin growing again, and how the “Amazon Cure” and Jeff Bezos’ focus on innovation and investment help create long-term value.

Purchases Made From Mobile Devices Climbing Steadily  Apr 08, 2013 3:37 PM By Danielle Thomas

By the end of 2012, approximately 20% of all ecommerce sessions originated from mobile devices — smartphones and tablets. Projections say that level of consumer activity will increase steadily over the next three to five years. Fifty percent of online purchases could be mobile based by 2014, and become the primary conduit for consumer ecommerce by […]

Fraud Management Tools Have Several Benefits  Apr 08, 2013 3:10 PM By Erin Lynch

Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to optimize results for their ever-changing business needs; they reduce staff time spent on manual order reviews; they can allow a company to stay up to […]

Returns Fraud Hurting Online Retailers  Apr 08, 2013 2:52 PM By Erin Lynch

The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.

Same-day Delivery Might Not for Everyone  Apr 05, 2013 4:57 PM By Erin Lynch

Amazon, Google, and eBay are striving towards national same-day delivery fulfillment, but the shipping option might not be the perfect decision for every retailer, according to In the “Same-day Delivery – Should It Be a Priority for Your Business” whitepaper, states that before jumping the gun and diving into making same-day delivery happen, […]

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