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MULTICHANNEL MERCHANT » ECOMMERCE
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
Here’s a holiday preparedness tip from Carolina Rustica owner Richard Sexton. Don’t just keep an eye on your inventory levels. Make sure that if you’re participating in a promotion like Free Shipping Day, you’ve allocated inventory to go towards that promotion. The last thing you want to do during the holidays is make a customer mad!
Bill LaPierre, vice president of business analytics at Datamann, talks about what merchants need to do with their holiday catalogs this season. The biggest deficiency in 2011 holiday books so far: Merchants are not using them as drivers to the Web.
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
Pay-per-click ads are not identical across platforms
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.
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The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.
Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.