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The Hershey Co. has Already Shuttered Its Online Store, Hersheygifts.com, As of July 31; the chocolate company will close the gifts catalog business later
If You Thought the Consumer Catalogers Tracked Would Fare Better in the first quarter than the business-to-business marketers, think again. Revenue was
Consumers are spending the same amount online in 2009 as they did in 2008, according to Forrister’s annual report on consumer behavior. But the report shows consumers are much more engaged this year because of social networking activities.
While YouTube is an excellent destination site for video and serves the purpose for socializing and democratizing
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
By providing a preference center where consumers can manage their e-mail communications with you, you
Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.
To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive