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Ecommerce ARCHIVE

As Holidays Approach, Fine-Tune Navigation for Conversion Boost  Sep 03, 2011 12:35 AM By Shaun Ryan

While every site is different, there are many guidelines you can follow to streamline your site’s navigation for busy holiday shoppers. Here are 10 tips for optimizing site navigation before the holiday rush begins.

Selecting the Right Payments Processing Platform  Sep 02, 2011 9:30 PM By MCM staff

The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational

How to Measure Cross-channel Engagement  Sep 02, 2011 9:30 PM By Chad Giddings

We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing

Testing your SEO  Sep 01, 2011 9:30 PM By Stephan Spencer

Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.

3 Tips to Avoid Daily Deal Disasters  Aug 25, 2011 1:39 AM By Martin Tobias

We

A Look At Competitive Price Intelligence  Aug 23, 2011 5:02 PM By MCM staff

Retailers, competitors and customers need a clear picture of the competitive pricing landscape and comprise a triangle of pricing transparency. With comparisons on products and services now available round the clock, seasoned online shoppers have clear visibility to volumes of pricing data.

Video: When Should the Retargeting Efforts Start?  Jul 22, 2011 10:09 PM By MCM staff

When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.

Best Practices for Managing Email Sender Reputation  Jul 01, 2011 9:30 PM By MCM staff

When it comes to email-marketing best practices, resources and recommendations abound

The Wonders of WordPress as a CMS  Jul 01, 2011 9:30 PM By Stephan Spencer

There are several content management systems to use for a microsite, but the WordPress platform is easy to use and offers several advantages

How Mobile Connects The Multichannel Customer  Jul 01, 2011 9:30 PM By Tim Parry

While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop




OUTLOOK 2012-13: ECOMMERCE

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