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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Online Merchant Fraud a Huge Concern  May 17, 2012 12:26 AM By Jim Tierney

Ecommerce enjoyed 16% year-over-year growth in 2011, but online merchant fraud grew 22%. Here’s why you should be very concerned.

4 Ways to Personalize Your Customers’ Experiences  May 16, 2012 10:51 PM By MCM staff

Knowing who your customers are is what changes their experiences from merely adequate to delightful, and can turn a customer into a raving advocate. Here are four things that you should start to do over the next three to six months to improve customer engagement in an incremental fashion while strategizing for the long run.

A Diamond Retailer Mines Online for Gold  May 15, 2012 1:28 AM By Jess Beldner

How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign.

Bare Necessities Launches Two Digital Catalogs  May 09, 2012 11:20 PM By Jim Tierney

Hoping to cash in on the burgeoning tablet commerce market, intimate apparel merchant Bare Necessities has launched two new digital catalogs designed specifically for a tablet shopping experience.

Online Merchants Must Treat Live Chat as Distinct Channel  May 02, 2012 10:50 PM By Jim Tierney

For online merchants to reap the most benefits from live chat, they have to treat it as a distinct communication channel, according to Bold Chat

Why Online Merchants Need to Measure Lifetime Value  Apr 30, 2012 6:23 AM By Daryl Logullo

LTV is all the purchases the online buyer has made during his lifetime plus the purchases he

Report: Frequent Live Chatters Demand Special Attention  Apr 24, 2012 2:29 AM By Jim Tierney

Live chat patrons are more likely to have higher household incomes, more likely to shop more frequently, spend more, have a college degree, and be between the ages of 31-50, the report says. While this demographic appeals to merchants, frequent live chatters (those who have chatted at least four times in the previous three months) exhibit these traits in an amplified way and warrant special attention.

4 Ways to Screw Up Abandoned Cart Messages  Apr 21, 2012 12:02 AM By Jim Davidson

Shopping cart abandonment rates are high, but so are conversion rates from post-abandonment emails, so you are missing a sizable opportunity by not sending them. Here are four things you will want to avoid when launching your post-abandonment email program.

Report: Merchants Need to Address Live Chat  Apr 17, 2012 1:41 AM By Jim Tierney

Merchants need to “move off the needle” to support live chat because it has reached a “tipping point” of adoption, according to Bold Chat’s 2012 Live Chat Effectiveness Research Report.

How to Optimize Your Email Targeting Efforts  Apr 14, 2012 6:45 AM By Kara Trivunovic

As you look to start, modify or optimize your targeting efforts, here are four questions you can ask yourself (or your team) to get moving in the right direction.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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