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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

Sheplers, Charming Shoppes Execs Weigh In on Ecommerce Trends  Jan 13, 2011 11:28 PM By Tim Parry

Bill Bass is not a fan of QR codes. Bob Myers is a fan of customers having their own conversation on your ecommerce site. They didn;t agree with each other on those two subjects, but here’s they agreed on during a session on ecommerce trends at the National Retail Federation

Golfsmith.com Sees the Light on Outsourced Video  Jan 13, 2011 10:32 PM By Tim Parry

Golf equipment and apparel retailer Golfsmith knew it needed to keep up with the times and include videos on its ecommerce site, Golfsmith.com. Here’s why the merchant chose to outsource its video production.

Ian MacDonald Explains the Value of the MCM Awards  Jan 12, 2011 1:17 AM By MCM staff

 

Selling on Amazon and Google Boosts Merchants’ Margins  Jan 11, 2011 10:30 PM By Tim Parry

Ecommerce platform provider Mercent says its retail clients participating in Amazon.com’s “Selling on Amazon” third-party marketplace program and through Google Product Search increased in the fourth quarter by 46% and 28% respectively.

How to Contend with Coupon Sites and Codes  Jan 11, 2011 9:44 PM By Irv Brechner

As you

Lands’ End Makes Digital Catalog iPad Friendly  Jan 10, 2011 8:23 PM By Tim Parry

Apparel merchant Lands’ End has launched its January digital catalog with enhanced service functions including touch, pinch and zoom gestures developed for the iPad.

Dynamic Personalization Produces Dynamic Results  Dec 01, 2010 10:30 PM By Sherry Chiger

Steiner Sports’ web analytics reports revealed a problem: conversion rates among visitors for the Boston area, recalls Alex Schmelkin, president/cofounder

Pay-for-performance SEO  Dec 01, 2010 10:30 PM By Stephan Spencer

Search engine optimization is often this mystical and inscrutable process that takes place in a black box. You pay your SEO consultants a considerable

How the Mobile Channel May Hurt Your Business  Dec 01, 2010 10:30 PM By MCM staff

TIM PARRY: M-commerce may not just be a convenience for your customers, but a hindrance to your business. The emergence of barcode readers on smart phones,

Email 2011: The Pros Prognosticate  Dec 01, 2010 10:30 PM By Sherry Chiger

JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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