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MCM OUTLOOK 2016: ECOMMERCE

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Ecommerce ARCHIVE

Simplifying Your Ecommerce Checkout for Cross-Border Customers  Mar 30, 2016 11:13 AM By Tim Parry

Shopping on U.S.-based websites can be confusing to cross-border shoppers. So when targeting cross-border customers, sellers need to be conscious of the distinctive needs of shoppers in other countries… including the ecommerce checkout.

3 Tips to Secure Your Mobile Payment Processing Solution  Mar 30, 2016 11:00 AM By Ray Moorman

Accepting payments on the go with a mobile device is a great option for businesses that need to make sales away from their brick and mortar location. First, here are three must-have security features you will need to implement.

Is Your Customer Offered a Swipe Right Or Left?  Mar 30, 2016 10:52 AM By Emil Eifrem

Retailers should be taking the data they have accumulated from various multichannel interactions work much harder for them. Here are several ways to take full advantage of the data that is available for your business.

5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers  Mar 30, 2016 10:34 AM By Ben Carcio

With the rapid use of personal digital technology, consumers have become savvier and more demanding about how they want to interact with a brand. Here are five ways brands can help independent retailers connect with new local customers.

How Merchants Can Mitigate their Ecommerce Fraud Risk  Mar 28, 2016 12:18 PM By Tom Byrnes

While online sales are booming, it is leading to increases in ecommerce chargebacks and fraud, leading to rising operational costs to manage these twin issues effectively. Here are some tips to help you successfully mitigate fraud risk and reduce the instance of chargebacks.

Week in Review: Rolling Out the Red Carpet in Cincinnati  Mar 24, 2016 1:47 PM By MCM Staff

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.

Product Videos Reach Customers and Boost Sales  Mar 21, 2016 7:13 AM By Catherine Smeaton

Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It’s a common misconception – but actually there are advantages to product videos that you, as an online retailer, should consider if you’re serious about engaging new customers and maximizing revenue.

5 Ways to Use Consumer Behavioral Insights  Mar 21, 2016 6:59 AM By Katie Hrdy

Most retailers would agree that consumers are the foundation of their overall strategy. If that’s the case, then understanding online behavior is critical for any ecommerce site. If you’re not currently using behavioral data or unsure if you’re using it to its full potential, use this list to get you started.

Sifting Through Payment Solution Overload  Mar 21, 2016 6:51 AM By Oren Levy

Aside from the uncertainty regarding the longevity of these payment solutions, there is also the question of regional preferences. A solution which may be appropriate for one area of the world might not work at another. Before making a decision, let’s take a look at some of the payment options available at the beginning of 2016.

Week In Review: Bubble Wrap Becomes Unbreakable  Mar 18, 2016 9:41 AM By MCM Staff

Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.






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