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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Walmart Sales, Earnings Off, Ecommerce Growing at Slower Rate  May 21, 2015 12:26 PM By Mike O'Brien

Walmart reported dips in Q1 sales and earnings, due to a strong dollar, technology and ecommerce investments and bad weather; ecommerce growth was slower.

Nordstrom Rack Sees Successful Online Sales  May 18, 2015 2:30 PM By Daniela Forte

Nordstrom reported tremendous success with its online off-price business which saw a sales growth of 50% in the first quarter. See what other growth initiatives are planned for Nordstrom.

Ascena Retail Group to Acquire ANN INC.  May 18, 2015 1:28 PM By Daniela Forte

Ascena Retail Group Inc., owner of plus-sized apparel brand Lane Bryant has announced it will merge with ANN INC., for a total of $2.0 billion. See what this will mean for both companies.

Can Celebrity Endorsements Influence Sales?  May 15, 2015 11:18 AM By Daniela Forte

Can celebrities influence sales and purchase decisions? This infographic by Signarama provides interesting insights into whether a celebrity can influence a consumer’s buying behavior.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

Bonobos on Creating a Great Returns Experience  May 13, 2015 9:43 AM By Mike O'Brien

Angela Goldstein, senior manager of operations for Bonobos, talks about how the company delivers a great returns experience for its customers.

How to Map Your Customers’ Path to Purchase  May 12, 2015 3:08 PM By Lisa Cramer

Mapping out your customer’s path to purchase is important, but why? Here is an inside look into why and how you map your customer’s path to purchase.

5 Ways E-Retailers Can Leverage Data to Increase ROI  May 11, 2015 2:02 PM By Bruno Leveque

It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.

Bonobos Makes Leadership Change  May 11, 2015 11:59 AM By MCM Staff

Bonobos has made a leadership change to expand its rapid multichannel growth. See what high-end accessories company this person came from and what it will mean for Bonobos.

Over 27% of Global Payments are Made on Mobile Devices  May 07, 2015 11:44 AM By MCM Staff

Online payments made using mobile devices continues to rise globally now accounting for 27.2% of the total online payments made in the first quarter of 2015, according to Adyen’s most-recent quarterly Mobile Payments Index. Here’s a look at how mobile payments grew in the U.S., and worldwide.






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