MULTICHANNEL MERCHANT » ECOMMERCE
Steiner Sports’ web analytics reports revealed a problem: conversion rates among visitors for the Boston area, recalls Alex Schmelkin, president/cofounder
More merchants are getting their feet wet with mcommerce, but how well are they doing with the channel? The E-tailing Group’s First Annual Mobile Commerce Mystery Shopping Study, conducted in the third quarter, shows that merchants are doing some things right with mobile
When displayed in an efficient manner, refinements can improve usability
Ecommerce sales in Europe are projected to reach $257 billion in 2010. This is 35% of the world total, and marginally ahead of the $250 billion forecast for the U.S. But as many as one quarter of U.S.-based merchants still won
At the Mobile Shopping Summit in New York in October, John Tighe, director of ecommerce at Journeys parent company Genesco Retail, talked about the integration of m-commerce across all channels. Here are some of the lessons Tighe said he’s learned along the way.
SPECIALTYSTORESERVICES.COM SpecialtyStoreServices.com targets retailers, selling products such as store fixtures, showcases, panels and displays. But
Search engine spammers rarely prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking
For nearly a quarter century Gardens Alive! flew largely under the radar as a multititle mailer of specialty horticultural catalogs. That changed in 2008,
Ecommerce has helped gift cards quickly evolve from paper to pixels. Last year, between Black Friday and Christmas Eve, digital gift card provider CashStar saw e-gift card sales increase 1,129%. Christmas Eve was the highest selling day of the year, …
The launch of mobile applications has helped grow sales for invitation-only e-commerce site Rue La La.