MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJun 06, 2013 3:59 PM By Erin Lynch
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
EcommerceJun 06, 2013 12:59 PM By Erin Lynch
In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.
EcommerceJun 06, 2013 11:56 AM By Daniela Forte
We are all groupies to specific products we purchase or fans of brands we love, so why not help others? Needle, a fan-based chat recruits fans of a particular brand or product who then help people make a purchase decision, according to their website. These experts are compensated simply because they love the product that much. […]
EcommerceJun 06, 2013 11:37 AM By Daniela Forte
The holiday shopping season will be approaching before we know it and if you are expecting an increase in traffic, Chris Kivlehan, vice president of account management for INetU, offered some hosting musts to prepare for the rush.
EcommerceJun 06, 2013 9:52 AM By Erin Lynch
Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it’s ecommerce websites.
EcommerceJun 06, 2013 9:44 AM By Daniela Forte
Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?
EcommerceJun 06, 2013 9:39 AM By Daniela Forte
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
EcommerceJun 05, 2013 2:55 PM By Jonathan Levitt
Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.
EcommerceJun 05, 2013 2:12 PM By Erin Lynch
Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.
EcommerceJun 05, 2013 12:27 PM By Daniela Forte
CEO and chairman, Hiroshi Mikitani, explained the non-traditional business model at Rakuten during the IRCE conference this week and reminded attendees while it’s easy to get stuck in the technology of your business, it really is all about your customers.