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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceMay 16, 2012 10:51 PM By MCM staff
Knowing who your customers are is what changes their experiences from merely adequate to delightful, and can turn a customer into a raving advocate. Here are four things that you should start to do over the next three to six months to improve customer engagement in an incremental fashion while strategizing for the long run.
EcommerceMay 15, 2012 1:28 AM By Jess Beldner
How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign.
EcommerceMay 09, 2012 11:20 PM By Jim Tierney
Hoping to cash in on the burgeoning tablet commerce market, intimate apparel merchant Bare Necessities has launched two new digital catalogs designed specifically for a tablet shopping experience.
EcommerceMay 02, 2012 10:50 PM By Jim Tierney
For online merchants to reap the most benefits from live chat, they have to treat it as a distinct communication channel, according to Bold Chat
EcommerceApr 30, 2012 6:23 AM By Daryl Logullo
LTV is all the purchases the online buyer has made during his lifetime plus the purchases he
EcommerceApr 24, 2012 2:29 AM By Jim Tierney
Live chat patrons are more likely to have higher household incomes, more likely to shop more frequently, spend more, have a college degree, and be between the ages of 31-50, the report says. While this demographic appeals to merchants, frequent live chatters (those who have chatted at least four times in the previous three months) exhibit these traits in an amplified way and warrant special attention.
EcommerceApr 21, 2012 12:02 AM By Jim Davidson
Shopping cart abandonment rates are high, but so are conversion rates from post-abandonment emails, so you are missing a sizable opportunity by not sending them. Here are four things you will want to avoid when launching your post-abandonment email program.
EcommerceApr 17, 2012 1:41 AM By Jim Tierney
Merchants need to “move off the needle” to support live chat because it has reached a “tipping point” of adoption, according to Bold Chat’s 2012 Live Chat Effectiveness Research Report.
EcommerceApr 14, 2012 6:45 AM By Kara Trivunovic
As you look to start, modify or optimize your targeting efforts, here are four questions you can ask yourself (or your team) to get moving in the right direction.
EcommerceApr 10, 2012 2:53 AM By Ken Burke