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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJul 19, 2012 11:31 PM By MCM staff
Click to enlarge this infographic from Milo. …
EcommerceJul 19, 2012 10:11 PM By MCM staff
Congress is scheduled to bring the Marketplace Equity Act up for discussion on Tuesday. If it passes, merchants who sell goods online will be required to collect sales tax from their customers. Here’s a look at Twitter talk about #efairness.
EcommerceJul 17, 2012 9:44 PM By MCM staff
Shop.org’s 2012 Online Merchandising Workshop is taking place until July 18. Even if you aren’t in sunny San Diego, you can follow along with Multichannel Merchant. Here’s the most-recent tweets from the Online Merchandising Conference.
EcommerceJul 15, 2012 11:14 PM By MCM staff
Why is Google phasing out Google Product Listings in favor of the pay-to-play Google Shopping? Jon Venverloh, senior manager of product partnerships at Google, explains why in this video posted to YouTube by Mercent. Venverloh, who begins speaking at the 4:17 mark, says customers will benefit because retailers will have to focus closer on the quality of data they serve up to Google.
EcommerceJul 12, 2012 12:46 AM By Andy Dunn
EcommerceJul 11, 2012 8:14 PM By Wendy Shooster
Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.
EcommerceJul 05, 2012 12:40 AM By Terry Costa
The key is to build in features that present more products in a visually appealing way, and allow visitors to see enticing product details without having to click through to a product page. Such enhancements to your search results pages can dramatically improve your chances of turning a browser into a buyer.
EcommerceJul 03, 2012 10:50 PM By Millie Park
When it comes to product recommendations on-the-go, retailers need to understand that providing recommendations on smartphones or tablets are hard enough, but delivering a more personalized, engaging experience to consumers soaking up the summer sun is even harder.
EcommerceJun 28, 2012 5:00 PM By Jim Tierney
As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.
EcommerceJun 21, 2012 1:57 AM By Shamez S. Dharamsi
Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.