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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Pay Attention to the Item Detail Page  Jun 14, 2011 6:47 PM By Ian MacDonald

Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors

MCM Awards Winners: Learning From the Best  Jun 01, 2011 9:30 PM By MCM staff

IF IT SEEMS A LITTLE EARLY for you to be receiving our special MCM Awards issue, you’re right we typically profile the winning catalogs and ecommerce

Optimizing your videos for YouTube  Jun 01, 2011 9:30 PM By MCM staff

Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But what’s

Traffic Driver: L.L. Bean  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Catalog Channel L.L. Bean, Holiday Web 2010 You might think that a venerable, old-school brand like L.L. Bean would be a laggard when it comes

The JUDGES for the 2011 Multichannel Merchant Awards  Jun 01, 2011 9:30 PM By MCM staff

The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled

Consumer Specialty Products, Sales Over $20 Million: Folica.com and Musician’s Friend  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel Folica.com Folica, an online retailer of haircare merchandise, is all about making hair look its best. And it goes beyond what

Dangerous Vagueness in CA Do-Not-Track Bill  Jun 01, 2011 9:30 PM By MCM staff

THERE’S A PRIVACY BILL ZOOMING AROUND THE CALIFORNIA STATE LEGISLATURE (SB 761) designed to restrict website operators from making malicious changes to

General Merchandise: L.L. Bean and Miles Kimball  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel LLBean.com The venerable L.L. Bean has been known as a customer-service giant for nearly 100 years, and it effectively conveys

Traffic Driver: Vital Choice Seafood & Organics  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Catalog Channel Vital Choice Wild Seafood & Organics, Fall 2010/Winter 2011 Vital Choice specializes in wild salmon and other seafood, but it

Catalog design 2.0  Jun 01, 2011 9:30 PM By Lois Brayfield

Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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