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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

The top online faux pas  May 01, 2009 9:30 PM By MCM staff

Make no mistake, Web marketing is, well, a tangled web. Designing a site that serves business needs and customer needs, and converts and drives, revenue

Consumer merchants see sales fall  May 01, 2009 9:30 PM By Jim Tierney

Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.

Best Practices for Abandoned Cart E-mails  Apr 21, 2009 3:06 AM By Tom Funk

Half of all shopping carts are abandoned, and that

Redesigning Your Site to Increase Conversion  Apr 21, 2009 3:03 AM By Ken Burke

With a focus on building trust, earning loyalty, and differentiating yourself from the competition, you, too, can achieve growth with manageable projects

Q&A with E-Tailing Group’s Lauren Freedman  Apr 21, 2009 2:44 AM By Tim Parry

E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings

Choosing the Right Social Media Networks  Apr 07, 2009 1:41 AM By Lisa Wehr

You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.

Carolina Rustica CEO Spills SEO Secrets  Apr 07, 2009 1:25 AM By Richard Sexton

The rise of personalized search (a la Google), social networking platforms, and consumers

How to Avoid the Five Biggest Corporate Blogging Mistakes  Apr 07, 2009 1:15 AM By Chris Baggott

Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.

How to balance usability with SEO  Apr 01, 2009 9:30 PM By Stephan Spencer

Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies

Eight metrics to acquire and retain customers  Apr 01, 2009 9:30 PM By Steve Trollinger

Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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