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Ecommerce ARCHIVE

Small Merchant  Sep 01, 2009 9:30 PM By MCM staff

Birthday in a Box, Century Novelty: Small Merchant | Silver

Industrial Supplies  Sep 01, 2009 9:30 PM By MCM staff

GOLD: Print Channel New Pig Corp., The Big Pigalog Buying Guide 2009 Starting from the cover of this high-scoring catalog, it’s clear that New Pig is

Five Ultra-Simple Usability E-commerce Sales Tips  Aug 25, 2009 10:33 PM By W. Craig Tomlin

By identifying common usability issues and correcting them on your order flow, you can improve usability and increase sales and revenue

How Customer Loyalty Differs Online  Aug 25, 2009 9:34 PM By Michael Greenberg

The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.

BabyAge.com Learns to Listen to its Customers  Aug 20, 2009 9:37 PM By Tim Parry

Customers may be are changing their spending habits, says Jack Keifer. But if you listen to them and stock what they want, they’ll keep buying, the president/CEO of baby accessories and equipment merchant BabyAge.com said earlier this month at eTail in Baltimore.

When is it Time for a Redesign?  Aug 11, 2009 9:51 PM By Tim Parry

When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.

Sinking Your Teeth Into Twitter and Facebook  Aug 11, 2009 9:42 PM By Tim Parry

You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?

Can Social Marketing Save Customer Service?  Aug 11, 2009 1:10 AM By Aaron Strout

Lower cost channels such the Web, e-mail and instant messaging have offered some relief but many of the new

Live From eTail: Clearing the Path for Conversion  Aug 06, 2009 8:34 PM By Tim Parry

Kevin Ertell, VP-retail strategies for customer satisfaction surveyor ForeSee Results, says that about 20% of all e-commerce customers go to a Website with the intent to buy. The problem is, the conversion rate for e-commerce is about 3% to 4%.

Unkind Quarter for Consumer Mailers  Aug 01, 2009 9:30 PM By Jim Tierney

If You Thought the Consumer Catalogers Tracked Would Fare Better in the first quarter than the business-to-business marketers, think again. Revenue was




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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