MULTICHANNEL MERCHANT » ECOMMERCE
Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?
It takes a lot of guts to have your Website critiqued live in front of hundreds of people. So we won
We all understand the value of a search engine
Savvy multichannel merchants use social media to connect with consumers. They know that one of the best ways to build a community is to create a dialog with customers
Last year at a trade event, I had the pleasure of meeting an interactive marketing leader from Williams-Sonoma. We had a long talk about how the kitchen and home goods merchant could be using corporate blogging to magnify its search engine optimization
Mobile is no longer in the farflung future, and marketers need to know how to use it without abusing it. Here’s a quick look at how you can determine which customers are the right targets for your mobile messages, and how to know if you’re reaching the threshold of overkill
Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table. For
TIPS TO HELP YOU IMPROVE YOUR SITE Happy New Year! Here are nine tips to help you get more value from your Website in 2009. Adopt them as your effective
Prairie Moon Nursery sells Native Plants and Seeds for Wetland, Prairie, Savanna and Woodland, according to its tagline. Critiquers Sarah Fletcher, creative
According to the annual Top 40 Online Retail Satisfaction Index from ForeSee Results and FGI Research, 40% of e-tailers saw a decline in customer satisfaction.