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MCM OUTLOOK 2015: ECOMMERCE

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MCM Outlook: 2015 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Week in Review: Cyber Weekend Hits On All Cylinders  Dec 04, 2015 1:39 PM By MCM Staff

A blowout Cyber Weekend 2015 topped the news and happenings we were watching this week in ecommerce, marketing and direct-to-customer operations.

Innotrac Talks Cyber Weekend and Beyond  Dec 04, 2015 1:24 PM By Mike O'Brien

Brent Dorfman, Vice President of Innovation with Innotrac, talks Cyber Weekend ecommerce results with Multichannel Merchant Senior Editor Mike O’Brien.

Lessons from the Amazon Breach: How to stop fake reviews  Dec 03, 2015 12:21 PM By Jonathan Hinz

As an online retailer, establishing trust among your audience is a key element in your sales strategy and relationships.

5 Must-haves for a Retailer Mobile Payment Solution (And Why Apple Pay Falls Short)  Dec 03, 2015 11:06 AM By Ashkok Narasimhan

The point-of-sale has long been a battleground for retailers. Retailers want control over the payment process, but card networks and banks call the shots.

MarketLive’s Ken Burke Talks Cyber Weekend 2015 Trends  Dec 02, 2015 9:19 PM By Tim Parry

While the retail industry overall reports from comScore, ShopperTrak and National Retail Federation report tepid holiday sales results so far, MarketLive is reporting across-the-board double-digit increases in online traffic, conversion and revenues within its customer base.

Reflektion’s Kurt Heinemann on Cyber Weekend Mobile and Email Trends  Dec 02, 2015 9:00 PM By Tim Parry

Reflektion’s Kurt Heinemann talks about Cyber Weekend 2015 trends, including email abuse and mobile commerce’s new role.

ChannelAdvisor’s Scot Wingo Recaps Cyber Weekend 2015, and Talks Star Wars  Dec 02, 2015 8:04 AM By Tim Parry

ChannelAdvisor Executive Chairman and Founder Scot Wingo was gracious enough to do a Google Hangout video interview with Multichannel Merchant on Tuesday to talk about Cyber Weekend 2015. Not only did Scot and Multichannel Merchant Managing Editor Tim Parry discuss Amazon’s strong showing, eBay’s weak strategy, and great surges by omnichannel marketplaces, but they discussed China’s Singles Day, and why Star Wars merchandise didn’t fare well over the Cyber 5.

10 Things You Didn’t Know About Cart Abandonment  Nov 30, 2015 1:34 PM By Daniela Forte

Bet you thought you knew everything there is to know about shopping cart abandonment, think again! Here are 10 things you didn’t know about shopping cart abandonment.

Cyber Weekend 2015 Sales Through Sunday Reach $8 Billion  Nov 30, 2015 11:51 AM By Tim Parry

Cyber Weekend sales from Thanksgiving through Sunday reached $8.03 billion, a 17% increase, or $1.14 billion more, than in 2014, according to Adobe.

Are We Out-Competing Ourselves?  Nov 30, 2015 11:40 AM By Lori Mitchell-Keller

Shoppers look pretty much the same as they did a few years ago when smart phones became prevalent. Shopper expectations, however, are vastly different. And guess what, it might just be our fault.






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