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Ecommerce ARCHIVE

Week in Review: Is Back to School Still Cool?  Aug 09, 2015 9:26 AM By MCM Staff

Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.

IBM Does Complete Redesign of Tractor Supply  Aug 09, 2015 8:12 AM By Tim Parry

At the heart of the solution is a completely redesigned, which provides optimal viewing across all devices, easier integration with social media pages, and a simplified check-out process. Behind the scenes, the company migrated the entire platform to a new IBM Cloud for greater overall business performance.

4 Best Practices for Building An Ecommerce Site with Responsive Design  Aug 05, 2015 2:57 PM By Murtaza “Zeke” Hamdani

With the rising popularity of responsive design, the need for a separate website dedicated to mobile devices has begun to wane. So what should retailers be considering when preparing their website to become responsive?

Siteworx Launches Irish Setter Boots Ecommerce Site for Red Wing Shoe Company  Aug 05, 2015 2:19 PM By MCM Staff

Siteworx has launched the Irish Setter Boots ecommerce website for the Red Wing Shoe Company. The new website allows consumers to research, compare and purchase Irish Setter hunting boots through a new digital channel.

Does Your Website Need to Go On a Diet?  Aug 05, 2015 11:15 AM By Daniela Forte

Websites are getting fatter and the extra weight could impact your business. See what factors are contributing to the obesity of your website and how to prevent it.

6 Ways Retailers Can Prepare Now for Increased Holiday Ecommerce Fraud  Aug 04, 2015 7:43 AM By Andreas Baumhof

During the heightened holiday shopping season, retailers do not have the time to manually review transactions for fraud. There are several holiday shopping trends ecommerce merchants should be aware of to ensure fraudsters don’t disrupt customers’ holiday cheer. These include…

Jet Sets Bold Goal of $20 Billion by 2020  Aug 03, 2015 1:24 PM By Mike O'Brien

Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.

Retail Bloopers and the Role of Attribution in Delivering an Omni Experience  Aug 03, 2015 10:45 AM By Deepa Sureka

Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.

3 Ways Brick-and-Mortar Stores Can Win at Webrooming  Aug 03, 2015 10:34 AM By James Smith

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. See what three ways bricks-and-mortar retailers can win at webrooming.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

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