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MULTICHANNEL MERCHANT » ECOMMERCE
Online retailers must come up with creative and compelling ways to prevent visitors from abandoning their carts
We interviewed dozens of multichannel marketers, consultants and service providers to get a sense of how merchants are spending in relation to their strategic marketing priorities. What did we find out?
If the extent of your search engine optimization toolkit is the Google search box, with which you periodically check your search rankings, you’re in real
Here’s hoping that 2010 will be a better year saleswise than 2009. To help you make sure it’s a good one, we present our fresh round of New Year’s resolutions
If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel
CONSIDERING THAT THIS PAST DECADE brought us two recessions, 9/11, the massive postal rate hike of 2007, the banking crisis of 2008 and unemployment rates
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
Low-priced gifts and collectibles cataloger Collections Etc. is ready to face the all-important holiday season with new and improved Website.
Video can be a huge motivator for people to make a purchase online, not to mention its additional viral marketing potential.