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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJun 16, 2012 2:18 AM By MCM staff
1800Contacts.com, Wayfair.com and BabyAge.com tested the STELLAService impact the seal had on their key performance indicators and sales. Here are the highlights of the companies’ findings.
EcommerceJun 16, 2012 1:52 AM By MCM staff
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
EcommerceJun 07, 2012 5:04 AM By Eric Tobias
Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.
EcommerceJun 07, 2012 3:36 AM By Jim Tierney
Improving returns represents the biggest opportunity for online retailers according to comScore
EcommerceJun 05, 2012 8:20 PM By Erin Lynch
Even though Amazon.com announced the beta launch of AmazonSupply, a store for business and industry folks, it doesn’t mean the end for distributors and wholesalers. Here are 12 ways you can successfully compete against the online juggernaut.
EcommerceJun 02, 2012 8:15 AM By Curt Barry
Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.
EcommerceJun 02, 2012 7:41 AM By MCM staff
While there are numerous ecommerce transactions in the news, one should not assume that every available company is being gobbled up quickly. To the contrary, most sellers of ecommerce companies are finding it difficult to find interested strategic buyers, but these
EcommerceJun 02, 2012 7:04 AM By Tim Parry
Based on the results of the MCM Outlook 2012-13 Survey
EcommerceJun 02, 2012 6:42 AM By Shaun Ryan
By getting an early start, you can take a methodical approach to making sure your ecommerce channel is as easy to navigate as possible for the influx of holiday shoppers, and that your site search delivers relevant, accurate results that drive conversions. Here are 10 steps to take now so that Holiday 2012 is a record-setter.
EcommerceJun 02, 2012 1:55 AM By Jim Davidson
Post-abandonment emails should be part of your marketing strategy. These examples of real-world abandoned cart emails can help you see what strategies might work for you.