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Ecommerce ARCHIVE

Good Web Design Goes a Long Way  Nov 03, 2009 3:27 AM By Lisa Wehr

Regardless of whether you employ the most talented staff in today

Picking a printing partner  Nov 01, 2009 10:30 PM By Jim Tierney

Your catalog’s print job is key to its success, since how products are reproduced on paper will have a direct effect on their sales. So choosing a reliable

Harness the power of employee bloggers  Nov 01, 2009 10:30 PM By Ken Magill

Should a company hire a professional writer for its blog? No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he says, a company’s best

A tough look at Tender Heart  Nov 01, 2009 10:30 PM By MCM staff

WWW.TENDERHEART.COM Tender Heart Treasures specializes in country and Victorian gifts, home decor and garden accents. So how effective is this merchant

Optimize Your Landing Pages  Oct 20, 2009 9:15 PM By Larry Becker

An effective landing page can rank highly in organic search, and deliver a strong sales-per-click ratio in paid search, and convert shoppers who reach their destination through myriad acquisition sources. Still, visit more than a handful of sites and you

Social Media is Swell, But Don’t Forget the Basics  Oct 06, 2009 12:34 AM By Lisa Wehr

People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can

Upward Mobility  Oct 01, 2009 9:30 PM By Ken Magill

Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could

Seriously Bad Second Quarter  Oct 01, 2009 9:30 PM By Jim Tierney

JUST WHEN YOU THINK THINGS CAN’T GET ANY WORSE, they do. The second quarter was even more dismal than the first for the business-to-business and computer

Want Google rankings? Build up your links!  Oct 01, 2009 9:30 PM By Stephan Spencer

You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that

The shift to a two-step conversion  Oct 01, 2009 9:30 PM By Herschell Gordon Lewis

One of the latter-day dangers many catalogers face is using their print editions as bland feeder-mechanisms to their Websites. Whether a target customer




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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