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Ecommerce ARCHIVE

How to Optimize Search for Mobile Customers  May 02, 2013 8:28 PM By Erin Lynch

Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.

Ecommerce Continues to Grow  May 02, 2013 8:06 PM By Daniela Forte

Today most store merchants are looking to start their own online store to increase their business, brand and presence worldwide, according to a blog post by Brianna Wills. Having their own online store can easily boost sales and profits for the business.

A Modern Look at Ecommerce  May 02, 2013 7:43 PM By Erin Lynch

The definition of ecommerce has changed tremendously within the past 10 to 15 years. In this infographic from The etail Blog, you will learn the monetary differences between b2b and b2c companies and, thanks to marketplaces like Amazon and eBay, the new c2c.

Your Site’s Design Could Mean a Drop in Sales  May 02, 2013 6:55 PM By Erin Lynch

While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners

The Art of Making Your Customers Love You  May 02, 2013 2:34 PM By Erin Lynch

Customer service is key when it comes to boosting sales, customer engagement and satisfaction. Let’s face it; a happy customer is a buying customer.

Reaction to #JCPListens Storified  May 02, 2013 2:03 PM By Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

OfficeMax Upgrades B2B Customer Experience  May 01, 2013 7:23 PM By Erin Lynch

OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.

Making Your Site Search Results Stand Out  May 01, 2013 5:58 PM By Erin Lynch

Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.

TigerDirect.com Uses SiteSpect to Enhance Customer Experience  May 01, 2013 3:54 PM By Daniela Forte

TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.






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