MULTICHANNEL MERCHANT » ECOMMERCE
Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions
Commerce over mobile devices such as cell phones is accelerating in the U.S., according to data released earlier this month by Nielsen Mobile.
The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts
Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.
How a company delivers customer service leaves a lasting impression: A positive experience leads to increased loyalty and sales, while a poor experience leads to frustration and increased churn. That
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message
An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won
Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online