MULTICHANNEL MERCHANT » ECOMMERCE
Search is a self-targeted channel, and enables consumers to raise their hand and ask for information. But some merchants have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.
Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers,
If you think online social networking is all about fun and games, you’re missing the boat. Social computing strategies represent a new frontier of marketing,
Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president
No catalog, no problem. Pet-themed products merchant Chimpfeet didn’t mail a holiday catalog this year, yet its revenue was up 47% in November and December.
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
Are you sitting on the sidelines of the social media scene?
For more than a century, gardening enthusiasts have relied on their trusty seed catalogs to plot out their plantings.
Social media and word-of-mouth marketing now have a big impact on the customer care industry.