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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJan 04, 2013 1:21 AM By Erin Lynch
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
EcommerceJan 03, 2013 10:19 PM By Fred Lizza
During the last year, we
EcommerceJan 03, 2013 12:56 AM By Rob Martinez
Merchandise shippers are wise to take measures to safeguard against erroneous charges buried within parcel invoices. There are dozens of
EcommerceJan 02, 2013 9:36 PM By Mark Simpson
EcommerceDec 31, 2012 11:09 PM By Michael Briggs
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.
EcommerceDec 28, 2012 10:56 PM By Dan Darnell
Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.
EcommerceDec 28, 2012 10:39 PM By MCM staff
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
EcommerceDec 28, 2012 1:49 AM By MCM staff
EcommerceDec 27, 2012 7:09 PM By MCM staff
For the eighth consecutive year, Amazon.com delivered the best online customer satisfaction during the holiday shopping season according to the ForeSee annual Holiday E-Retail Satisfaction Index
EcommerceDec 24, 2012 5:42 PM By MCM staff
We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week — with guaranteed shipping by Christmas — helped deliver an encouraging late-season surge. The result has been a significant uptick in the season-to-date growth rate, which now stands at 16 percent.
by Curt Barry
Posted 2 days ago
by Susan Wall
Posted 2 days ago