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MCM OUTLOOK 2014: ECOMMERCE

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Ecommerce ARCHIVE

Dangerous Vagueness in CA Do-Not-Track Bill  Jun 01, 2011 9:30 PM By MCM staff

THERE’S A PRIVACY BILL ZOOMING AROUND THE CALIFORNIA STATE LEGISLATURE (SB 761) designed to restrict website operators from making malicious changes to

General Merchandise: L.L. Bean and Miles Kimball  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel LLBean.com The venerable L.L. Bean has been known as a customer-service giant for nearly 100 years, and it effectively conveys

Traffic Driver: Vital Choice Seafood & Organics  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Catalog Channel Vital Choice Wild Seafood & Organics, Fall 2010/Winter 2011 Vital Choice specializes in wild salmon and other seafood, but it

Catalog design 2.0  Jun 01, 2011 9:30 PM By Lois Brayfield

Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer

Business Specialty Products: Shoes For Crews and Envelopes.com  Jun 01, 2011 9:30 PM By MCM staff

GOLD: Catalog Channel Shoes For Crews, Winter 2011 Shoes for Crews has a narrow product range: footwear tailored for people who spend a lot of time on

Children’s Products: FatBrainToys.com  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel FatBrainToys.com Shopping for educational toys? FatBrainToys.com makes it so easy a child could do it. As soon as you land on

Don’t Neglect Your View Cart Page  May 31, 2011 7:45 PM By Ian MacDonald

Think of your view cart page as a merchandising and sales opportunity, rather then just a utility page that lists out items. Does your view cart simply summarize the contents of the basket with a link to

Opinion: Be Multichannel, Not A “Channel Trender”  May 21, 2011 1:04 AM By Jonathan Larsen

As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?

Why Ebags Is An Exceptional Ecommerce Site  May 17, 2011 9:47 PM By Tim Parry

Ebags.com is no stranger to Gold Award-winning entries

Great Ideas From GreatGardenPlants.com VP  May 12, 2011 9:00 PM By Melissa Dowling

GreatGardenPlants.com launched in late 2007, which in hindsight was not the best time to start up a business. Yet the company has been thriving ever since, thanks to plenty of online innovation






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