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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceOct 04, 2011 8:48 PM By Melissa Dowling
Marketing 1.0 was all about the product. Marketing 2.0 was all about the customer. So what’s Marketing 3.0? It’s collaborative, says Dr. Marjorie Kalter, academic program director and clinical professor at New York University. “Like it or not, the customer is in charge,” Kalter said in a presentation at the DMA 2011 Annual conference in Boston Oct. 3.
EcommerceOct 03, 2011 9:30 PM By Tim Parry
Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz
EcommerceOct 01, 2011 9:30 PM By Herschell Gordon Lewis
As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But
EcommerceOct 01, 2011 1:35 AM By Susan Hanshaw
Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won
EcommerceOct 01, 2011 1:20 AM By Trevor Legwinski
To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels
EcommerceSep 29, 2011 9:26 PM By MCM staff
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
EcommerceSep 29, 2011 8:53 PM By MCM staff
Here’s a holiday preparedness tip from Carolina Rustica owner Richard Sexton. Don’t just keep an eye on your inventory levels. Make sure that if you’re participating in a promotion like Free Shipping Day, you’ve allocated inventory to go towards that promotion. The last thing you want to do during the holidays is make a customer mad!
EcommerceSep 29, 2011 8:47 PM By MCM staff
Bill LaPierre, vice president of business analytics at Datamann, talks about what merchants need to do with their holiday catalogs this season. The biggest deficiency in 2011 holiday books so far: Merchants are not using them as drivers to the Web.
EcommerceSep 26, 2011 8:04 PM By Melissa Dowling
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
EcommerceSep 21, 2011 10:14 PM By Mona Elesseily
Pay-per-click ads are not identical across platforms
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