MULTICHANNEL MERCHANT » ECOMMERCE
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
By providing a preference center where consumers can manage their e-mail communications with you, you
Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.
When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women’s apparel merchant had way overpaid. Financial experts
JUNE 2008 Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate
To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive
This shouldn’t be an iconoclastic suggestion: Catalogs that lean on the same old clichs not only don’t reflect the most aggressive and most competitive
A Multichannel Merchant Staffer Recently Ordered Some Plants from Spring Hill Nursery. When the order arrived, her husband unpacked the plants and found
No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you
Many of the MCM 100 are Multititle Mailers. Here’s a Guide to Who Owns What: 1-800-FLOWERS.COM includes 1-800-Flowers.com, Ambrosia, Cheryl & Co., Fannie