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Ecommerce ARCHIVE

Takeaways and Tips to Improve SEO  Jul 14, 2009 9:09 PM By Tim Parry

What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.

How Effective is Your E-mail Preference Center?  Jul 14, 2009 9:05 PM By Andrea Orvis and John Rohloff

By providing a preference center where consumers can manage their e-mail communications with you, you

Add-to-Cart Buttons: Bigger is Better  Jul 13, 2009 9:27 PM By Tom Funk

Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.

Paying the price for J. Jill  Jul 01, 2009 9:30 PM By MCM staff

When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women’s apparel merchant had way overpaid. Financial experts

Notable deals of the past 12 months  Jul 01, 2009 9:30 PM By MCM staff

JUNE 2008 Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate

Making web widgets accessible  Jul 01, 2009 9:30 PM By MCM staff

To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive

New vs. nu?  Jul 01, 2009 9:30 PM By Herschell Gordon Lewis

This shouldn’t be an iconoclastic suggestion: Catalogs that lean on the same old clichs not only don’t reflect the most aggressive and most competitive

Spring Hill Applies SPF  Jul 01, 2009 9:30 PM By MCM staff

A Multichannel Merchant Staffer Recently Ordered Some Plants from Spring Hill Nursery. When the order arrived, her husband unpacked the plants and found

Developing concepts that stick  Jul 01, 2009 9:30 PM By Andrea Syverson

No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you

Who owns what  Jul 01, 2009 9:30 PM By MCM staff

Many of the MCM 100 are Multititle Mailers. Here’s a Guide to Who Owns What: 1-800-FLOWERS.COM includes 1-800-Flowers.com, Ambrosia, Cheryl & Co., Fannie




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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