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KayakProShop.com sells everything you need to enjoy kayaking, from paddles and boats to apparel and fishing gear. Critiquers Amy Africa, president of
Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox
What has online bookseller Powell
Considering a digital edition of your catalog? Moosejaw Mountaineering took the plunge into digital catalogs nearly two years ago
Why has there been such disconnect between in-store and online retail experiences, given all the technology advancements in the past few years?
Pool sharks have plenty of places to buy billiards cues and accessories online. But PoolDawg.com discovered it could differentiate itself from the pack with effective use of social media
So you followed all of the rules and established your brand presence on all of the biggest social media networks
Retailers may not have the time or resources to search for and respond to every comment about their business online. But with an openness to accept customer feedback, they can transform critics into champions for the company.
Make no mistake, Web marketing is, well, a tangled web. Designing a site that serves business needs and customer needs, and converts and drives, revenue
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.