MULTICHANNEL MERCHANT » ECOMMERCE
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?
I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and filtering the hundreds
One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,
When you should change your catalog circulation plan and more important how to change it is often determined by necessity. And multichannel marketers
How would someone in another country think about your company
Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?
It takes a lot of guts to have your Website critiqued live in front of hundreds of people. So we won
We all understand the value of a search engine
Savvy multichannel merchants use social media to connect with consumers. They know that one of the best ways to build a community is to create a dialog with customers