MULTICHANNEL MERCHANT » ECOMMERCE
With a focus on building trust, earning loyalty, and differentiating yourself from the competition, you, too, can achieve growth with manageable projects
E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings
You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.
The rise of personalized search (a la Google), social networking platforms, and consumers
Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.
Chefscatalog.com Gets Critiqued by Amy Africa and Brian R. Brown
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies
Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly
King Arthur Flour may be a 200-plus-year-old catalog merchant, but it
As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to