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To understand and impact cart abandonment, retailers should first research their customer
A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.
It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National
This month, Sherry Chiger, the new editor of the E-mail Essentials e-newsletter (and MCM editor ar large), takes to the Big Fat Marketing Blog to dish
Google isn’t really in the search business, it’s in the data business. Search just happens to be the company’s most popular free product. Many people
What did E-tailing Group learn about the evolution of e-commerce in 2009? Here are a few highlights from her session Tuesday at the Internet Retailer Web Design and Usability Conference in Orlando.
Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.
Every segment of the retail industry has peaks and valleys in its sales forecast: It
Bing, Microsoft’s latest search engine iteration, had 6% of the worldwide search engine market share upon its launch in May 2009. Six months later, Bing
How do you choose a CMS that meets the needs of marketing without giving IT headaches? Here are the key factors to consider