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Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president
Are you sitting on the sidelines of the social media scene?
For more than a century, gardening enthusiasts have relied on their trusty seed catalogs to plot out their plantings.
Social media and word-of-mouth marketing now have a big impact on the customer care industry.
The critical news for the customer care industry is that word-of-mouth marketing has found a brighter beam on the radar screens of marketing professionals in recent years with the growth of new and social media.
Photo shoots are time consuming and expensive, so it
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year