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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Rockport Sees Growth in Mobile Sales with Google Wallet  Jun 16, 2014 1:27 PM By Mike O'Brien

Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall.

Exclusive Pinterest Campaign Proves Successful for Neiman Marcus  Jun 16, 2014 11:39 AM By Daniela Forte

Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.

Ulta Beauty Reports Strong First-Quarter Growth in Ecommerce  Jun 16, 2014 11:26 AM By Daniela Forte

Ulta Beauty continues to enhance the online shopping experience with new releases of the platform, including a product Q&A platform called “Ask Ulta” on the site and the addition of brand stores to highlight collections and the rest of the assortment, as well as promote services like the Benefit Brow Bars.

Endicia Introduces First Pay-On-Use Capability for USPS Return Labels  Jun 13, 2014 6:09 PM By Mike O'Brien

Endicia’s first-of-its-kind “pay-on-use” returns system allows online retailers to send non-prepaid USPS return labels, so postage is only deducted if the returned item hits the mail stream.

Only 30% of Top Consumer Websites Rated Trustworthy in OTA Report  Jun 11, 2014 9:33 AM By MCM Staff

The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust and user empowerment while promoting innovation, announced today the results of its 2014 Online Trust Audit.

How to Avoid Cart Abandonment and Win Back Shoppers  Jun 10, 2014 2:49 PM By Meyar Sheik

An average of 67 percent of all online shopping carts are being abandoned, leaving behind billions of dollars in lost revenue for retailers. But by understanding what online shoppers value most – simplicity, transparency and personalization – retailers can convert shopping cart negligence into sales.

How to Drive In-Store Traffic and Sales With Mobile  Jun 10, 2014 2:44 PM By Daniela Forte

In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.

The Truth About Chip & PIN Technology  Jun 10, 2014 1:41 PM By Andreas Baumhof

For retailers and card providers, there are several important issues to consider regarding “chip & PIN” EMV technology ahead of the October 2015 deadline. By taking steps now to improve online security, retailers and card providers can ensure that online customer data is protected and avoid dangerous fraudsters and hackers that can potentially ruin brand loyalty and sales down the road.

The Gap Between Customer Expectations, Retailer Reality in Omnichannel  Jun 10, 2014 1:22 PM By Mike O'Brien

Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.

The Understated Relationship Between Email and Ecommerce  Jun 10, 2014 11:13 AM By Daniela Forte

Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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