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Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall.
Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.
Ulta Beauty continues to enhance the online shopping experience with new releases of the platform, including a product Q&A platform called “Ask Ulta” on the site and the addition of brand stores to highlight collections and the rest of the assortment, as well as promote services like the Benefit Brow Bars.
Endicia’s first-of-its-kind “pay-on-use” returns system allows online retailers to send non-prepaid USPS return labels, so postage is only deducted if the returned item hits the mail stream.
The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust and user empowerment while promoting innovation, announced today the results of its 2014 Online Trust Audit.
An average of 67 percent of all online shopping carts are being abandoned, leaving behind billions of dollars in lost revenue for retailers. But by understanding what online shoppers value most – simplicity, transparency and personalization – retailers can convert shopping cart negligence into sales.
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
For retailers and card providers, there are several important issues to consider regarding “chip & PIN” EMV technology ahead of the October 2015 deadline. By taking steps now to improve online security, retailers and card providers can ensure that online customer data is protected and avoid dangerous fraudsters and hackers that can potentially ruin brand loyalty and sales down the road.
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.
Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.