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MULTICHANNEL MERCHANT » ECOMMERCE
We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog
Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do
Is anybody doing well right now? That’s usually the first thing industry folks ask me these days. And it’s always a tough one to answer. When you’re constantly
Half of all shopping carts are abandoned, and that
With a focus on building trust, earning loyalty, and differentiating yourself from the competition, you, too, can achieve growth with manageable projects
E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings
You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.
The rise of personalized search (a la Google), social networking platforms, and consumers
Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.