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MULTICHANNEL MERCHANT » ECOMMERCE
Why has there been such disconnect between in-store and online retail experiences, given all the technology advancements in the past few years?
Pool sharks have plenty of places to buy billiards cues and accessories online. But PoolDawg.com discovered it could differentiate itself from the pack with effective use of social media
So you followed all of the rules and established your brand presence on all of the biggest social media networks
Retailers may not have the time or resources to search for and respond to every comment about their business online. But with an openness to accept customer feedback, they can transform critics into champions for the company.
Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do
Is anybody doing well right now? That’s usually the first thing industry folks ask me these days. And it’s always a tough one to answer. When you’re constantly
Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three
Make no mistake, Web marketing is, well, a tangled web. Designing a site that serves business needs and customer needs, and converts and drives, revenue
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.