MULTICHANNEL MERCHANT » ECOMMERCE
Ordinary citizens of Northampton, MA, may not have known who the Yarn Harlot is, but the more than 600 knitting enthusiasts who converged on the town of 29,000 people on May 30 sure did.
Now that it was acquired the Web-retail and catalog assets of Keeping Memories Alive (KMA), scrapbook accessories site Scrapbook.com finally has its hands on the Scrapbooks.com domain name and Website.
Customer service representatives account for roughly two-thirds of a contact center
Screen pops are basically any technology, including interactive voice response (IVR), automatic number identification (ANI), or computer telephony integration (CTI), that presents corresponding data
Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.
In its 97 years in business, Blair Corp. has been through a lot. The apparel and home goods merchant has gone from loose-sheet mailers to bound catalogs, from housecoats to careerwear, from targeting mature consumers to chasing baby boomers.
But after 14 consecutive quarters of sales declines, Blair needs to change its course.