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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

11 Ways to Combat Shopping Cart Abandonment  Jan 11, 2013 10:23 AM By MCM staff

 

Will Price-match Promise Help Boost Target?  Jan 09, 2013 4:37 PM By Tim Parry

If a customer buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.

6 Contingency Planning Lessons Learned from Superstorm Sandy  Jan 07, 2013 10:57 PM By Elisa Berger, Ph.D.

Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.

Giving Data Direction To Minimize Shopping Cart Abandonment  Jan 07, 2013 8:57 PM By Mikael Lyngsø

Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance. Online sales, catalog and interactive TV orders, soared during the 2012 holiday season.  Deloitte Consulting predicted that these types of sales will rise 15% to 17%, mostly due to online shopping, which […]

Comscore: Holiday Ecommerce Sales Rise 14%  Jan 04, 2013 2:17 AM By MCM staff

$42.3 billion was spent online during the entire November-December holiday shopping season, marking a 14-percent increase from 2011, according to online measurement service comScore.

CoffeeTable Sees Major Rewards with Loyalty Program  Jan 04, 2013 1:21 AM By Erin Lynch

Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.

3 Predictions for Small Merchants in 2013  Jan 03, 2013 10:19 PM By Fred Lizza

During the last year, we

Safeguarding From Erroneous Shipping Charges  Jan 03, 2013 12:56 AM By Rob Martinez

Merchandise shippers are wise to take measures to safeguard against erroneous charges buried within parcel invoices. There are dozens of

3 Reasons Online Customers Never Return  Jan 02, 2013 9:36 PM By Mark Simpson

It doesn

3 Top Retargeting Strategies for 2013  Dec 31, 2012 11:09 PM By Michael Briggs

Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.






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