MULTICHANNEL MERCHANT » ECOMMERCE
By all accounts, the 2008 holiday shopping season is poised to be one the most challenging in recent memory. But perhaps the silver lining in this cloud is the fact
Is your site set for the holiday season? It better be, because the spike in traffic is going to come sooner than you think, at least according to a survey released today by digital marketer Oneupweb.
Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children
Multichannel merchants are getting good at identifying the many relevant keywords that drive their business for pay-per-click. But what about targeting those terms for organic results where perhaps 95% of searchers actually click?
Even store customers are getting more Web savvy. The number of U.S. consumers using the Web to research items before buying them in a store has risen 10% since 2006, according to a study released last week by Vertis Communications.
Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge
The Web is awash with abandoned carts: More than half of all shopping cart sessions are abandoned without the checkout process ever being completed. There
Ahh, if only we could go back to the good old days when designing direct mail collateral involved simple decisions such as paper stock, colors, fonts
When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web