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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Going beyond rank  Apr 01, 2010 9:30 PM By Jeff MacGurn

While rank is certainly important in search engine optimization, it is not the only or even best indicator of SEO success anymore. So why do so many companies

Live from the MRC Conference: A Primer on E-commerce Payment Strategies  Mar 18, 2010 7:12 PM By Melissa Dowling

You already know that credit cards aren

How Behavioral Targeting Impacts Cart Abandonment  Mar 06, 2010 12:31 AM By Kevin Moffitt

To understand and impact cart abandonment, retailers should first research their customer

Video: Why Personalized Product Recommendations Matter  Mar 02, 2010 11:01 PM By MCM staff

A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.

Digital prospecting takes hold  Mar 01, 2010 10:30 PM By Tim Parry

It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National

BLOGBIT  Mar 01, 2010 10:30 PM By MCM staff

This month, Sherry Chiger, the new editor of the E-mail Essentials e-newsletter (and MCM editor ar large), takes to the Big Fat Marketing Blog to dish

FREE tools from Google  Mar 01, 2010 10:30 PM By Jill Kocher

Google isn’t really in the search business, it’s in the data business. Search just happens to be the company’s most popular free product. Many people

Live From IRWD: How E-tailing Group 100 Merchants Evolved in 2009  Feb 18, 2010 11:30 PM By Tim Parry

What did E-tailing Group learn about the evolution of e-commerce in 2009? Here are a few highlights from her session Tuesday at the Internet Retailer Web Design and Usability Conference in Orlando.

Live From IRWD: Video Helps Onlineshoes.com Convert Customers  Feb 18, 2010 9:22 PM By Tim Parry

Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.

Make a Valentine’s Day Match With Connected Commerce  Feb 01, 2010 9:16 PM By Daniel Greenberg

Every segment of the retail industry has peaks and valleys in its sales forecast: It






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