MULTICHANNEL MERCHANT » ECOMMERCE
Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactional and customer service. But these messages are often sent without any knowledge of each other, much less coordination
Are you requesting information from your retail store customers, or giving them something in exchange of their name?
Show of hands: How many of you would say that more of your business continues to shift to the Web each year? Yeah, a lot of our audience is moving to
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
Why should someone purchase from you and not one of your competitors? An effective Website provides more than a call to action; it offers visitors persuasive
Whether the product is fast food, weddings, cars or peanut butter, cross-selling can increase profits and lift natural search traffic. Cross-selling,
CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital
Outdoor gear and apparel merchant Patagonia is renowned for its handsome, rugged products and the adventure photography in its catalogs. But how is its
Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?