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MULTICHANNEL MERCHANT » ECOMMERCE
As the economy grows grimmer, two things become clear for every e-commerce marketer. The first is that every marketing strategy needs to have a measurable ROI. The second is that we need to compete hard for every opportunity
Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates
When a client asks me about how to optimize his or her site, I often reply that it’s a lot like eating an elephant: Tear off one bite a time. For most
A pair of surveys released this month indicate that social media is becoming a must for online retailers
The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald
Mobile marketers will be thrilled this holiday season as iPhone 3Gs fly off shelves. Why?
By all accounts, the 2008 holiday shopping season is poised to be one the most challenging in recent memory. But perhaps the silver lining in this cloud is the fact
Is your site set for the holiday season? It better be, because the spike in traffic is going to come sooner than you think, at least according to a survey released today by digital marketer Oneupweb.
Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children
Multichannel merchants are getting good at identifying the many relevant keywords that drive their business for pay-per-click. But what about targeting those terms for organic results where perhaps 95% of searchers actually click?