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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

Best bets for site tests  Apr 01, 2008 9:30 PM By Larry Becker

Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.

The Search is on  Apr 01, 2008 9:30 PM By Stephan Spencer

The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based

Borders Mulls a Sale  Mar 27, 2008 4:25 AM By MCM staff

Books and music merchant Borders Group may be next on the selling block.

Seal the Deal with Triggered E-mails  Mar 24, 2008 11:49 PM By Shari Altman

You send triggered e-mails to customers who experience a lifestyle change. That

Why Zappos.com is A Service Star  Mar 19, 2008 8:10 PM By Jeff Morris

If you build a company on the basis of service, you can branch into other areas, says Alfred Lin, chief operating officer/chief financial officer of the $850 million shoes merchant Zappos.com.

E-mail Lists Are Not Overpriced  Mar 17, 2008 11:38 PM By Craig Swerdloff

Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.

Hallmark Halting Flowers and Gifts Direct Business  Mar 17, 2008 8:06 AM By Jim Tierney

Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.

Live From NEMOA: Eastwood Gets Social With Customers  Mar 14, 2008 4:09 AM By Tim Parry

When it comes to social networking, Eastwood may have a head start.

Getting the Big Picture With Web Metrics  Mar 10, 2008 10:54 PM By Curt Bloom

Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you

Video to Star on Doctors Foster and Smith Site  Mar 06, 2008 7:54 AM By Tim Parry

Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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