MULTICHANNEL MERCHANT » ECOMMERCE
In continuing its international expansion plans, L.L. Bean has its sights set north of the border. Zane Shatzer, general manager of international new
This month Multichannel Merchant introduces Website Critique. Just as our Catalog Critique section evaluates the finer points of print catalog creative,
Merz Apothecary is proof that even small, old-time retailers can become successful multichannel merchants. The company, which has had a shop in Chicago for more than 130 years,
More than one-third of holiday shoppers preferred to both research and buy products online, according to a survey by ForeSee Results, an Ann Arbor, MI-based customer satisfaction measurement and management firm.
For small and midsize companies in particular
Traditional catalog-oriented direct marketers have always been suspect of customers acquired via the Internet.
Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications
The quarter ended Dec. 31 turned out to be a blockbuster for multichannel gifts marketer 1-800-Flowers.com.