MULTICHANNEL MERCHANT » ECOMMERCE
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,
The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.
Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular
Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now
All marketers want to make their Websites as user-friendly as possible, but the concept extends beyond clean design, fast loading, and intuitive navigation.
To better illustrate the tenets of universal Website design, the Center for Universal Design at North Carolina State University established seven guiding
BabyUniverse, an online marketer of baby and maternity products, will merge with eToys Direct. The combined company’s brands will include Posh Tots, which
A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing
The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics