MULTICHANNEL MERCHANT » ECOMMERCE
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
Are you sitting on the sidelines of the social media scene?
For more than a century, gardening enthusiasts have relied on their trusty seed catalogs to plot out their plantings.
Social media and word-of-mouth marketing now have a big impact on the customer care industry.
The critical news for the customer care industry is that word-of-mouth marketing has found a brighter beam on the radar screens of marketing professionals in recent years with the growth of new and social media.
Photo shoots are time consuming and expensive, so it
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,