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MULTICHANNEL MERCHANT » ECOMMERCE
While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.
While Best Buy saw its domestic revenue decline by 2.4%, its online revenue increased by 22% or $581 million in the second quarter, the company said in a press release.
With the drumbeat of bad news about online credit card breaches continuing, retailers can use tokenization to protect against consumer data theft.
It is hard to believe the summer is nearly over and Labor Day is just days away. Retailers know that this time of the year is a unique opportunity for sales, according to this infographic by Nextopia. Here is a look what consumers are buying this Labor Day.
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.
Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.
Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.
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