MULTICHANNEL MERCHANT » ECOMMERCE
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation
“The U.S. Consumer is broke, and it’s going to take some time for them to start spending again,” said Kevin Aronin during his keynote Wednesday at Direct Media’s Client Conference and Co-op.
Things are looking up for Carle Place, NY-based 1-800-Flowers.com, which reported third-quarter net income of $3.3 million — a 212% increase over the same period last year.
Getting more Web data but don
After doing business online for the past 11 years, BabyUniverse, a subsidiary of The Parent Co., has gone multichannel with the release of its new catalog.
New York Gov. David Paterson signed into law on April 15 a provision that will require out-of-state online retailers to collect state and local sales taxes.
Seeking to capitalize on the ever-increasing popularity of paintball, St. Louis MO-based Way Technology has launched PaintballerParadise.com.
When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.
Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”