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Ecommerce ARCHIVE

Crafting An Efficient Photo Shoot  Jan 03, 2008 3:39 AM By MCM staff

Photo shoots are time consuming and expensive, so it

When less equals More  Jan 01, 2008 10:30 PM By MCM staff

At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,

Little tweaks pay big for Skinner site  Jan 01, 2008 10:30 PM By Ken Magill

If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that

Getting Serious About Cyber Mondays  Dec 20, 2007 8:23 PM By Cam Balzer

Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year

Getting Serious About Cyber Mondays  Dec 19, 2007 4:53 AM By Cam Balzer

In his Nov. 26 NY Times article,

The Hunt for E-mail Relevance  Dec 18, 2007 1:42 AM By John Rohloff

The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.

And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers

Staples Launches Online Catalog for Contract Customers  Dec 06, 2007 1:43 AM By Tim Parry

Office supply cataloger Staples is giving its contract customers an option: paper or online.

Miles Kimball Celebrates Cyber Monday  Dec 06, 2007 12:10 AM By Jim Tierney

Gifts and housewares merchant Miles Kimball shattered its one-day online sales record by more than 20% on Cyber Monday, according to e-commerce development manager Jason Poquette.

Sure Fit launches Spanish-language consumer Website  Dec 01, 2007 10:30 PM By Monica Kitchen

To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.

All Aboard Toys Launches Print Catalog  Dec 01, 2007 1:17 AM By Jim Tierney

Online retailer All Aboard Toys is getting on the catalog train with the launch of its first print book.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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